Fashion Retailer To Launch Coachella Collection

H&M, the Swedish fast-fashion retailer, is introducing a new twist to one of its most prolific event marketing partnerships. The retailer, in collaboration with the Coachella Valley Music & Arts Festival, will launch the Coachella collection, a first of its kind official branded apparel collection. The H&M loves Coachella collection will be available on hm.com and in approximately 3...

NBA Team Hosts Tinder Night

In what may be a first in professional sports, the Atlanta Hawks have tapped (or swiped) in to the casual dating category with what the team is promoting as "Swipe Right Night." Wednesday night's game against the Griz is being promoted to help fans find their match, courtesy of the Atlanta Hawks and Tinder." Game on! It's going down, we're yelling...swipe riiiiiiiiight! Tickets: http://t.co...

Mercedes-Benz To End Fashion Week Sponsorship

Fashion's biggest sponsor, Mercedes-Benz, will drop its title sponsorship of Fashion Week in New York following this year's Fall 2015 edition in February. That's according to fashion trade site, Racked via WWD, which also reports that IMG/WME is planning to move the event to a new location and acquire rival, MADE Fashion Week. Despite the decision, a Mercedes-Benz spokesman tells WWD that the a...

The Top Sponsorship Stories of 2014

It is hard to believe that we've come to the end of another year. Here's a few of our picks for the top sponsorship stories of 2014. Let us know what you think in comments! Nascar Name Changes: Sprint (and before that Nextel) have been fixtures on motorsports top circuit for more than 10 years, but in 2016 the spot will be open as the telecom recently announced plans to drop the monster spons...

New Sponsor Filters on SponsorPitch

We've added several dynamic new ways to filter and find targeted partners from the pool of nearly 6,000 active sponsors featured on SponsorPitch. Sponsor filters now include auto-suggest, so while you can scroll through hundreds of available options if you like, you need only type in a few letters if you already have an idea of the sponsor category, type of sponsorship, key market city or headq...

Happy Holidays From SponsorPitch!

I wanted to take a moment and thank each and every one of our now 55,000 members for being a part of what we're building here at SponsorPitch. In 2014, we grew by 70% thanks in no small part to your efforts in helping spread the word to friends, colleagues and partners. While 2014 is not quite over yet (in fact, you will see some new updates in the next few days), it is always a great time of y...

Facebook Teams Up With NFL For 'Sponsorship Test'

Don't be surprised if you get a lot more football in your Facebook newsfeed this holiday season. That's because the world's largest social network has signed a pact with the National Football League that will see sponsored game highlights promoted within the Facebook newsfeed. Facebook and the NFL will share ad/sponsorship revenue from content, which in addition to video clips may include NFL n...

Live Nation Adds To Festival Portfolio With C3 Purchase

The third largest concert promoter in the U.S. has completed a deal to sell a majority stake to the world's largest concert promoter, Live Nation. Based out of Austin, C3 presents produces of the most recognized festivals including Lollapalooza and Austin City Limits Music Festival, as well as promoting over 1,700 concerts and events annually. "Adding C3, the leading festival portfolio in No...

Sprint To Exit NASCAR

After nearly a decade of being known as the NASCAR Sprint Cup Series, NASCAR's top racing series will soon get a new title. Sprint announced today that it will not renew its NASCAR title sponsorship at the end of 2016, citing the need to focus on business priorities. Sprint inherited the deal, which began in 2004, when the Overland Park, Kansas-based telecom acquired Nextel in 2005. Read Spri...

Coca-Cola Cuts American Idol Sponsorship

After 13 seasons of being one of American Idol's lead sponsors, Coca-Cola is dropping its sponsorship instead choosing to "venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point." That's according to a Variety report, which notes that Coca-Cola, which has been a sponsor since AI's first season, had cut its spend with the hit reality sh...