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Lead Gen: From Sticky Notes to Sales Prospects

Have you ever sat down and thought about how you generate new sales leads? Here are a few of my personal experiences, as a sports team executive, that can be tailored to any rep in the sales business... Invest in your local city newspaper. Browse through articles and advertisements. Great way to pull up new businesses and learn of the top contacts for that company! Every paper will also have ...

Priced to Play: the Case for Sponsored Gaming

According to a new study by market research firm Comscore, 87.1 million people were gaming online in the US as of May 2009, a 22 percent year over year increase. Over the same period, internet usage as a whole grew by only 2 percent. How can the online gaming sector be growing at a 20+ % clip when it is widely accepted that the fragmentation of entertainment interests continues to accelerate? ...

Lesnar KO's UFC Sponsor, Apologizes

20 months is a long time -- when you just insulted one of your sport's biggest sponsors on your sport's biggest night. That's what is left of Bud Lights' three year sponsorship agreement with UFC. We've been talking a lot about ambush and the UFC's new protocol for league/fighter sponsor conflicts. Last night's UFC 100 presented us with a little bit of both, courtesy of UFC's new antagonist,...

Deal Flow 7-10-2009

Cisco today took over sponsorship of the 2012 London Olympics, from bankrupt technology company, Nortel. Cisco will fulfill all of Nortel's previous obligations in the new deal, said to be worth approximately $32 million in cash and services, but will provide approximately $20 million less in cash making Cisco a "tier two" provider. Nortel's original "tier one" deal was worth arround $65 mill...

The New Killer B's of Sponsorship

What could be cooler on a summer Friday afternoon than a crash course in managerial finance. In college, you probably dreaded the thought of this as your last class of the week. Nevertheless, the economy means sponsorship professionals are getting an all too up close and personal look at the killer B's of a sponsorship deal: bankruptcy, bailouts and buyouts. Sure there are a lot of other thi...

'This flush brought to you by...'

This one probably didn't make your list of sponsorship trends for 2009. Nevertheless, clever CPG marketers are seizing on the opportunity to sponsor your next flush. You heard that right. Today the city of Calgary announced it is exploring the option of procuring sponsorship of the city's automated public toilet - "Olga" - which reportedly had over 45,000 flushes in 2008 alone. It's not...

Goodbye Kazakhstan, Hello Radio Shack!

Here it is, straight from Lance himself. Thanks for all of your entries to our last post. Apple seemed like a good call, until Godaddy helped reveal it was the Shack. Now that it's official, what is your take on the deal? Thumbs up or down? Tell us in comments to this post. RadioShack and Lance to Form New Cycling Team in 2010 -- powered by http://www.livestrong.com

Study: LOCOG Scares Local Marketers

7,000 contracts and £6 billion are up for grabs as LOCOG 2012 continues the process of building out the infrastructure needed for the 2012 Games. “Firms who have won contracts are being encouraged to advertise opportunities for other companies at every level of the supply chain,” says an Olympic Development Authority spokesperson. In theory, this offers host country companies of all sizes ...

Deal Flow 7-22-2009

Washington’s Lottery has agreed to issue a scratch-off game with the Seattle Seahawks. The deal is the sixth of its kind among NFL teams and state lotteries since the league approved lottery partners back in March. SpongeTech Delivery Systems, The Smarter Sponge will be an official partner at the 9th Annual Nautica New York City Triathlon on Sunday July 26, 2009. Carfax will be the title sp...