Canon Renews Yankees, MSG Partnerships

Canon U.S.A., Inc. has extended its commitment to New York by renewing a slew of sponsorship deals in the Tri-State area. The imaging company has renewed sponsorship of the New York Yankees through 2014, and Madison Square Garden. Additionally, Canon U.S.A. will renew its sponsorship of the New Era Pinstripe Bowl at Yankee Stadium through 2013. As part of the three-year renewed sponsorship wi...

Paperless Tickets Could Mean More Green For Fans, Teams & Partners

Getting your free taco with a greasy used ticket stub may thankfully be a thing of the past if new membership card technology gets more widely adopted. Among other properties testing various forms of digital ticketing, the Seattle Sounders Football Club this past week launched a new paperless ticketing program that will give season ticket-holders the opportunity to choose a season-long membersh...

Check Out The Movie Marketing Stunt That Put Flying People Over NYC

You weren't seeing things if you recently through you've recently seen flying people over Manhattan. A guerilla marketing stunt for 20th Century Fox's new sci-fi movie "Chronicle" recently involved battery controlled people flying over the streets of NYC. The viral video below has been making the rounds on popular blogs and websites, generating nearly 700,000 views on YouTube in just over a day...

TaxACT Buys First Super Bowl Ad

As tax season heats up, one tax prep giant is making its first foray into Super Bowl advertising. The Iowa-based, company will launch its first Super Bowl ad during the game this weekend. It's a big expenditure for a company that typically focuses its marketing budget on online advertising. While the company has not sponsored any events in the past, company officials tell SponsorPitch it's open...

NYC Marathon Sets The Pace With Subway-Sponsored App

Starting today, The Official ING New York City Marathon Spectator Mobile App Presented by Subway will be available for download at the iTunes App Store and Android Market. The app, which allows anyone to follow up to 10 runners simultaneously, provides several New York City Marathon sponsors like Subway, access to a much broader audience than just the actual runners taking part in the annual ev...

Six Flags New Sponsorship Strategy Comes At A Big Cost...

When Electronic Arts announced earlier this year that it would hold Madden's release back 2 weeks to late August, everybody assumed the NFL lockout factored in to the decision. It only makes sense, right? But then an EA spokesman came out and said that "the lockout had no impact in the decision" to delay the release. Well, EA COO Peter Moore last night reconfirmed what pretty much everybody was...

YouTube Set To Launch Channel Partnerships

Last night, YouTube officially debuted its channel strategy, which has been talked about for the better part of the last year as Google signed various content partnerships. The company is reportedly spending $100 million to pay content partners to launch vertical channels around sports, music, news, education, lifestyle and pop culture. The move aims to positions YouTube in direct competitio...

Moët Strengthens Ties to Tennis

Moët & Chandon the Official Champagne of the ATP World Tour in a three year deal announced earlier today. As part of the agreement, Moët & Chandon will also become a Gold Sponsor of the Barclays ATP World Tour Finals at The O2 in London and the official presenting sponsor of the annual ATP World Tour Awards. Moët & Chandon is already an official sponsor of the U.S. Open and has an a...

Mini Gives New Meaning To Product Launch

Mini USA is giving a new meaning to product launch at this year's Village Halloween Parade. As an official sponsor of the event, which annually draws more than two million spectators, Mini is introducing its newest vehicle, the Mini Coupe, with the help of a 30-foot rocket, some astronauts and a presence in the New York City Village Halloween Parade. “What better way to launch the fastest Min...

NHL Sells Title Sponsorship to All-Star Game

Tim Hortons, already the Official Quick Service Coffee, Donut and Breakfast Restaurant of the NHL in Canada, has secured title sponsorship of this season's NHL All-Star Game. The move marks the first time a major North American sports league has sold title sponsorship to its All-Star Game. As part of the deal, Tim Hortons will receive a prominent in-ice brand position; camera-visible dasherbo...