Georgia City Approves Police Car Sponsorships

If you ever get picked up in Holly Springs, Georgia you'll be seeing more than just flashing lights. The Atlanta suburb is looking to fund the city's coffers with a controversial new tactic, police car sponsorship. The city of Holly Springs in Cherokee County has approved sponsorships on its fleet of police cruisers, according to Atlanta's WSBTV. The city hopes to raise between $35,000 and $1...

Budweiser Scores with PoolBall Concept in Nightlife Settings

Anheuser-Busch recently teamed up with Ogilvy Argentina to create a brilliant interactive game designed to engage soccer enthusiasts in nightlife settings. The collaborating parties developed an exclusive "PoolBall" event that allows teams to compete head-to-head in a game that resembles pool but is played by using soccer skills. At several pubs throughout Buenos Aires, Anheuser-Busch set up a...

How To Be A Brand Ambassador 101

Move over Speidi, enter Sparah. Virgin Mobile's newest campaign takes a look at what it takes to be a celebrity couple. Can it be manufactured? The carrier is attempting to sponsor and coach a random couple into becoming a full blown celebrity "spokescouple." Check out these entertaining videos to learn more about the campaign. Recently Sparah got together with Morgan Spurlock of Greatest M...

The 68 Most Innovative Event Pros

Who are the most innovative in the events biz? That's a question that BizBash Media recently tackled in their first “Innovation Issue"- which strangely came up with the top 68. The list includes everything from caterers to chefs, with some notables from the experiential branding world in between, including Tara Back of Jack Morton Worldwide, Maneesh Goyal of MKG, and David Michael Rich of Geor...

U.S. Cellular Signs First Official NBA Team Deal

While on the court, the Oklahoma City Thunder look to push on to the Western Conference Finals, off the court the team recently announced a three-year partnership that will make U.S. Cellular the official wireless sponsor of the team. Financial terms were not released. During the 2011-12 season, U.S. Cellular's interactive kiosk will let fans check out U.S. Cellular's devices and learn about ...

Newport Jazz Fest Secures Presenting Sponsor

The Newport Jazz Festival, established in 1954 and thought to be one of the first annual American jazz festivals, announced today that Natixis Global Asset Management will replace Care Fusion as the annual event's presenting sponsor this Summer. Headquartered in Paris and Boston, Natixis Global Asset Management provides investment solutions to both institutional and individual clients. “As a...

The 10 Most Innovative Event Marketing Brands

What are the 10 top event brands? From sponsoring events like music festivals (Levi's) to launching eye-popping stunts (Red Bull) and developing idea-generating b2b content (IBM), the event mechanics can vary widely. But despite different tactics and goals, each of these 10 brands are leveraging events to engage key audiences at an unprecedented level. “Style was a factor here, of course, but...

Gaga Partners With Zynga For GagaVille

Lady Gaga and social game maker, Zynga, today announced a partnership that will support the launch of the hit artist's new album, “Born this Way,” by launching GagaVille, a neighboring community to the Zynga's hit game, Farmville. Launching May 17th, the game will give fans a chance to listen to exclusive un-released songs from the upcoming album by completing "quests." On May 20th, a broader...

Swiss Watchmaker Sponsors Jet Pack Flight Over Grand Canyon

After being delayed several days due to FAA certification, Switzerland's Yves “Jetman” Rossy has successfully made a flight across the Grand Canyon and swiss watchmaker, Breitling, is making the most of it. “My first flight in the U.S. is sure to be one of the most memorable experiences in my life, not only for the sheer beauty of the Grand Canyon but the honor to fly in sacred Native America...

What Happens When Corporate Sponsors & Academia Collide?

Some may say it is crossing the line between sponsorship and academia. Some may say it is innovative and delivers value to the sponsor, property, stakeholders, clients and constituents. Some claim it adds fodder to educational institutions defending brand infiltration of curriculum. And for others, it is the way of the modern world. I am talking about the most recent corporate sponsorship acti...