Heineken Extends Champions League Deal Through 2015

On the eve of the UEFA Champions League Final between Barcelona and Manchester United, officials today announced the extension of one of its most important sponsorship agreements. Heineken will remain a partner for the UEFA Champions League seasons 2012-2015 and for the UEFA Super Cup 2012, 2013 and 2014. And why not, with fan loyalty like this? "We are very pleased that our long-term partne...

Court: Team Lotus Can Keep Name

After a lengthy legal battle, London's High Court has announced a verdict in the F1 naming rights battle between Team Lotus and Group Lotus. The court ruled that Team Lotus will be able to continue using its name in Formula 1. Tony Fernandes, Team Lotus owner and Air Asia CEO immediately took to twitter announcing "We won. I'm over the moon. Team lotus belongs to us. Our chasis name stays lot...

20th Century Fox Uses Bus Shelters To Distribute X-Men Trailer

To promote the new movie X-Men First Class, 20th Century Fox is making out-of-home a lot more interactive - experimenting with a new NFC (near field communication) technology that lets consumers hold their enabled handsets over a movie poster and instantly access the latest film trailer on their mobile phone. Bus shelter poster sites throughout London are running the campaign, which is being m...

FLW Reels In Igloo As New Partner

Igloo Products Corporation, the Texas-based maker of insulated coolers, has signed a sponsorship agreement with the FLW Outdoors, the world’s largest fishing tournament organization, which will bring Igloo coolers to 191 FLW competitions across the country. Deal terms were not released “By partnering with FLW Outdoors, the Igloo brand will be seen by millions of outdoor enthusiasts reached thr...

10 Seasons Ago, Ford Had "Gut Instinct" About American Idol Sponsorship

As Ford enters the finale of its 10th season of American Idol sponsorship, Crystal Worthem, Ford Brand Content and Alliances manager recently had the opportunity to reflect on partnering with one of the most powerful reality tv shows of all time. The partnership has paid big dividends for the automaker translating into increased vehicle sales, enhanced ad performance, and greater consumer aware...

Ahead of the Curve: Marty Teller

Marty Teller Partnerships Manager, Trenton Thunder SponsorPitch Profile: MartyTeller Years in the biz: 6 Why/how did you get started in it? After graduating from the University of Tampa, I started as an intern in the Premium Services department with the Baltimore Ravens where I focused on the service and operational side of the team’s suite business. Starting on the service end of things...

Study: Ram, 3M Benefit From Derby Finishes

Chrysler’s Ram Truck gathered more than a million dollars in broadcast exposure, while 3M's Mucho Macho Man deal scored more than $300,000 according to research conducted by Joyce Julius & Associates, Inc. The research firm, which specializes in measuring sponsorship media, calculated that Chrysler's Ram Truck appeared clear and in-focus for three minutes, 28 seconds (3:28) during NBC’s th...

Live Nation Partners With Groupon For Daily Deals On Event Tickets

Groupon and Live Nation Entertainment have formed a joint venture to develop a new online ticketing deals channel called GrouponLive. GrouponLive will serve as a local resource for Live Nation events and clients of its global ticketing business, Ticketmaster and will span concerts, sports, theater, arts and other live events. Financial terms of the deal were not disclosed. "With unprecedented...

Why Sponsorship Proposals End Up in the Trash...

If your recording, publishing, and touring receipts are through the roof, you can probably skip this article. Otherwise, you've gotten the memo to chase corporate America and diversify your streams. Except, most bands and managers get it wrong, and end up wasting time, losing bids, or missing serious revenue opportunities. And their pitches quickly land in the trash. So what's the problem?...

Live Nation, Carnival Embark On New National Alliance

On the heels of Live Nation's solid sponsorship quarter, the live entertainment company has unveiled a new wide-ranging national marketing alliance with Carnival Cruise Lines starting this spring. The alliance will support Carnival Cruise Lines’ “Hey America, Didja Ever” campaign, during and after live shows through Live Nation’s multi-channel distribution platform, VIP priority seating, in-ve...