Greatest Movie Ever Sold Shines Light On Film Sponsorship

The easiest way to get 15 sponsors? Start with a list of 600. That's what Morgan Spurlock, the creator of acclaimed film Super Size Me, had to do to get his latest film on product placement, The Greatest Movie Ever Sold, completely financed by - you guessed it - product placement. After roasting fast food giant, McDonald's, in his previous creation, how is it that the same filmmaker managed t...

Hyundai Adds ICC Cricket To Growing List Of Global Sponsorships

Hyundai Motor Company has agreed to a deal today with the International Cricket Council (ICC) to become the ICC’s first, official car partner. As part of the four-year deal, ICC officials and players will use Hyundai cars for official transportation for the duration of the ICC Cricket World Cup 2011 and running through 2015. Additionally, Hyundai will be the transportation partner for ICC’s oth...

USA Sevens Rugby Locks Down ADT, Others For Las Vegas

USA Sevens and its broadcast partner, NBC, have added Bridgestone, Subway and Toyota to the sponsor line-up, which already included ADT, for the upcoming USA Sevens International Rugby Championship in Las Vegas on February 12th and 13th. In addition to in-stadium inventory, each sponsor will receive broadcast assets including commercial inventory and tagged tune-in promotion on NBC Sports. In...

Thanks, AT&T. Golf Fans Can Now Use Phones @ Pebble Beach

For the first time in the history of the Pebble Beach National Pro-Am, attending fans will be able to use their mobile phones. The announcement was made by title sponsor, AT&T, today. Fans can learn more about the new telephone policy at attpbgolf.com. "We're very excited to be part of the final test of the PGA TOUR's mobile device policy. For the first time, spectators can use their phone...

J.P. Morgan Asset Management 'Committed To Supporting Rugby At All Levels'

On the heels of its successful sponsorship of Premiership Rugby 7s Series, J.P. Morgan Asset Management has joined as a new partner of the 12 Premiership Rugby clubs. The partnership, which will run through 2013, will provide J.P. Morgan Asset Management with commercial rights including the sponsorship of a new grassroots 7s cup for under 14s called The J.P. Morgan Asset Management Premiership ...

Chicago Mayoral Candidates Agree On One Thing: No Name Change For Soldier Field

The Windy City will elect a new mayor in less than two weeks, and while the candidates may not agree on everything, each mayoral hopeful says that they would like to see Soldier Field, which opened in 1924, remain naming rights-less. The Chicago Sun-Times says that three of the top mayoral candidates would not consider a name change in any way, while only one would be willing to explore the sub...

Conti Sponsors Chicago Auto Show Through 2014

Continental, one of the world's largest automotive suppliers, announced today a three-year sponsorship commitment with the Chicago Auto Show that will allow the company to showcase its advanced powertrain, safety, connectivity and infotainment technology with automakers, global media to the than 1.2 million consumers annually. The Chicago Auto Show is said to be the nation's largest and long...

Deloitte: Bayern Munich Top Football Team For Building Partnerships

According to Deloitte's annual Football Money League report, Bayern Munich is the football team that generates the most revenue from business partnerships. The team jumped from #4 to the top spot this year, as Deloitte says that the €172.9m the club earned from commercial activities now represents over half of the team's total revenue. Bayern still ranks fourth in total revenue with €274.1m; co...

IEG: Motorsport Sponsorship Spending To Rise 4.2% This Year

The Chicago-based sponsorship consultancy estimates that $3.51 billion will be spent in 2011 to sponsor teams, tracks and sanctioning bodies, up 4.2 percent from the $3.37 billion IEG estimates was spent on motorsports in 2010. The forecast for motorsports lags IEG's expectation for the overall sponsorship spend, which it pegged at 5.9% for this year. "Without a doubt, the tide has turned in ...

CBS Goes With Single Sponsor For Survivor Premiere

The premiere of SURVIVOR: REDEMPTION ISLAND, which kicks off the program's 22nd edition, will be sponsored exclusively by Sprint, marking the first time that a single sponsor has presented the broadcast. CBS and Sprint say that the sponsorship will allow for less ad time and additional minutes of show content in the premiere episode. The four commercial breaks throughout the broadcast will fea...