John Hancock Issues Press Release To Say It Will Continue To Tweet

This may be pushing the bounds of what is newsworthy. Then again, since we're writing about it, perhaps it worked. Nevertheless, it seems like John Hancock's PR team could've come up with a better angle for activation of what by all accounts is an amazing partnership with the Boston Marathon. Here's the presser: In celebration of its 26th year as the principal sponsor of the Boston Marathon, ...

Facebook Launches 'Sponsored Stories'

Your next Facebook status update, check-in or like might end up in an advertisement on Facebook. It's part of a new product from Facebook Marketing Solutions that is intended to present businesses with the opportunity to promote word of mouth mentions. The new program is called Sponsored Stories, which allows advertisers to use your content in ads it shows to your friends. Facebook launched 'Sp...

America's Next Top (Sponsorship) Property

Find out what the twitterverse had to say on the topic in last night's #sbchat, hosted by J.W. Cannon and Lou Imbriano. Dig in to a transcript from the weekly discussion here.

Hilton Teams Up With USA Gymnastics

USA Gymnastics and Hilton Worldwide announced today that Hilton Worldwide has joined the USA Gymnastics family of corporate partners as the official hotel partner. The two year partnership will focus on support for top athletes and more than 100,000 members of the organization. As part of the deal, Hilton Worldwide will help upgrade the amenities provided at the USA Gymnastics National Trainin...

Jamie McMurray Unveils New Sponsor With A Garage Door Opener

There are a lot of different ways you can unveil a sponsor and we have seen some off the wall stunts. However, we're pretty sure that this is the first property to unveil a sponsor with a garage door opener. Check out the video below from the announcement between Earnhardt Ganassi Racing and LiftMaster Garage openers, which will place the LiftMaster logo on Jamie McMurray’s No. 1 NASCAR Sprint ...

Audi Extends Audi Club To Dallas' American Airlines Center

As part of a new partnership with the NBA Dallas Mavericks, the NHL Dallas Stars, and American Airlines Center, Audi has launched the Audi Club available to Platinum Level ticket holders at American Airlines Center. "Dallas is a thriving market for Audi and a relationship with these successful franchises, and this exceptional venue, fits well with our progressive brand," said Scott Keogh, Chie...

Live Nation Lands Gexa Energy For Dallas Amphitheater

Live Nation Entertainment and Houston-based Gexa Energy today announced a multi-year sponsorship agreement that gives Gexa Energy naming rights for the downtown Dallas amphitheater previously known as Superpages.com Center. Terms of the deal were not released. “This investment underscores our commitment of supporting the communities we serve,” notes Victor Howard, Gexa Energy’s senior director...

Cowboys Stadium Gets Green Machine, Sponsor's Stock Jolts 33%!

Somebody made a lot of money today and it wasn't just the Dallas Cowboys. Ahead of the Super Bowl, America's Team took a step towards sustainability, today partnering with waste management company, Totally Green. The company's penny stock, which is listed on the Pink Sheets under the symbol TLGN, shot up a whopping 33% in less than an hour on the news. The sponsorship, which will run for 5 year...

Florida Lawmakers Consider Corporate Sponsorship Of Road Signs

A new Florida bill, if passed by state lawmakers, will let companies buy the naming rights for state transportation assets. Here's Orlando's Fox 35 with a full report on the proposed bill. photo credit

The Future of Stadium Signage - For Auto Partners

SP's Activation Tactic of the Week Series is supported by Getty Images. As part of our partnership, you can get 5% off when you purchase images at GettyImages.com by using the coupon code XTTPC46N during checkout. Honda recently teamed up with GT Media, JC Decaux, and Puca to develop an innovative outdoor messaging campaign designed to engage young, male consumers and demonstrate the innov...