Nike Swooshes Hit Chicago's Lakefront Path

The "Just Do It" folks have partnered with the Chicago Park District to refurbish parts of the path and fund some programs that support runners, including the recent installation of 36 new mile and half-mile marker signs. Read More >> photo credit

BB&T Named ACC's Official Bank

North Carolina-based regional bank BB&T has signed on as an Official Corporate Partner of the Atlantic Coast Conference, through an agreement with ACC Properties and Raycom Sports. BB&T will be the Official Bank of the ACC. As an Official Corporate Partner, BB&T will receive comprehensive benefits that include extensive television and marketing tie-ins with ACC Basketball and Footb...

Volvo Supports Sponsorship By Enlisting Big East Bloggers

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Time was when bloggers had to party crash media's elite events, but some lucky Big East alums officially arrived this week, with a personal invite to Media Day and the backing of a major sponsor to boot. Working with PR ...

NFL Int'l Series Teams Up With Virgin Atlantic For Charter Flights

Virgin Atlantic Airways has again teamed up with the National Football League to fly the teams participating in the 2010 Pepsi Max International Series, the San Francisco 49ers and the Denver Broncos, to London for the 2010 game next weekend. "As a brand that was built on an entrepreneurial foundation and constantly strives to challenge itself, it is important for us to align with an organ...

Marquis Jet Scores Squash Sponsorship

The College Squash Association (CSA), the governing body for men’s and women’s intercollegiate squash in the United States, and Marquis Jet have agreed to a fifteen-month sponsorship agreement. The activation will be aimed at raising awareness of the Marquis Jet Card program — NetJets 25 hours at a time program. In recent years, intercollegiate squash has grown outside of the Northeast to incl...

NBA Season Starts; Brands Already At Play

The bench is long, deep, and everyone wants to play first string and shoot for extra points. No, not the athletes -- the sponsors. Brands are lining up their best shots for the 2010-11 National Basketball Association season. These are some of the players. Read More >>

EA: It's [the wrong sponsor] in the Game

"It's [the wrong sponsor] in the game." EA's much anticipated FIFA 11 launched earlier this month with an old uniform and outdated sponsor, leaving Lincoln City FC fans up in arms and the global game publisher scrambling to fix the error. Thanks to online gaming technology, EA intends to roll out an update with the correct kit in the next couple of weeks. "Currently Lincoln City are featured ...

Gordon To Be Sponsored By Anti-Hunger Campaign

Hendrick Motorsports has signed an anti-hunger campaign to be the primary sponsor on Jeff Gordon's car beginning next season. Read More >>

Sundance, Nielsen Introduce New Sponsor Measurement Tool

Sundance Channel, working in conjunction with Nielsen, has developed a new means for sponsors to gauge their return on investment. The Rainbow Media Holdings service is now offering marketers a Measurement Innovation Metric, a qualitative tool assessing an advertising campaign's effectiveness across multiple networks, regardless of whether the campaign employs branded content or traditional adv...

Awkward Sponsor Plug of the Day

British rock band, Take That, held a press conference earlier today to announce their new tour with Robbie Williams sponsored by Samsung Galaxy Tab, a rival to the iPad launching in November. Apparently, it wasn't enough to have the band members awkwardly fumbling around with the product so the press conference moderator asked about Robbie Williams to "'tell us about the link up with Samsung.' ...