India Sports Sponsorship Market could be $5bn by 2019

India, which now has just a 1% share of the global sponsorship spend of $40 billion, could corner more share and up its stake up to 5%, provided the sports federations were cleaned up and the real stakeholders brought in to administer them experts say. “A survey by Ernst&Young in 2005 had predicted that going by the present growth rates, and with the Olympic Games seeing two more editions,...

StubHub Sponsors UNC Athletics

StubHub today announced that it has added the University of North Carolina athletics program to its partnership roster. The deal, which makes StubHub the Official Sponsor of University of North Carolina Athletics, was facilitated through college athletics software provider, Paciolan, and Learfield Sports. The partnership will include electronic ticketing integration with the North Carolina b...

Advertisers Put Out Life-Size Instillations at Many Airports

More airports are allowing non-conventional advertising in their terminals to make more money. Advertising has always been a steady source of revenue for airports. But airport managers are becoming more tolerant of ad firms' creative proposals to help make up for sluggish flow on other sources of income, such as aviation revenue and parking fees. Read More >> photo credit

Coors Light Signs Deal For Mexican Fútbol

In a deal announced earlier today, Coors Light will be the exclusive beer sponsor of Mexico's Primera División, the elite level of Mexican Fútbol. Coors Light will be the first brand to sponsor the Mexican Football Federation (FMF) in the U.S. Coors Light also will launch the "Tú Ventana a la Liga" blog, where Mexican great Jorge Campos will cover the league with expert insight. "Soccer is t...

Hilton Hotels & Foursquare Launch "Check-in and Win" Contest for Amazing Race Fans

Hilton Hotels & Resorts has joined forces with the Asian edition of the The Amazing Race to support its ‘Stay Hilton, Go Everywhere’ global marketing campaign. Hilton is the first international hotel brand to partner with the program which starts its fourth season on September 23rd. More than 13 Hilton hotels and resorts in the Asia Pacific region will be featured throughout The Amazing Ra...

Football and fries: Why Mcdonald's sponsors sports

McDonald's is a prominent sponsor of high-profile sports events, so it seems reasonable to assume it is doing so to make sports fans remember the brand. Not so, according to the head of the global fast food giant's UK and Northern Europe division. Read More >> photo credit: Getty Images/McDonald's

ITF & BNP Paribas Renew Sponsorship Through 2016

BNP Paribas, a Davis Cup sponsor since 2001, has agreed to continue its sponsorship of the Davis Cup by BNP Paribas and Fed Cup by BNP Paribas for an additional five-year period, commencing in 2012 through 2016. The agreement also includes sponsorship of Junior Davis Cup by BNP Paribas, Junior Fed Cup by BNP Paribas, ITF wheelchair tennis activities, and the bi-annual Worldwide Coaches Conferen...

Activation Tactic of the Week

Nike does a terrific job demonstrating the life cycle of its brand in a recent piece created for the Czech football club AC Sparta Praha. In the spot, Nike demonstrates how an athlete matures with the brand throughout the various stages in his/her life. From birth to adolescence to playing professionally, there is one constant in sports - wearing the same brand of apparel because you believe in...

Don't Call It A Pace 'Car'

This weekend when Competitor Group, Inc. brings its Rock 'n' Roll Marathon franchise to Philadelphia for the first time, runners will be led by a pace "vehicle" courtesy of its new sponsor, Dodge. The partnership is part of a larger 4-race deal with The Competitor Group, which kicked off over the Labor Day holiday. The Dodge running team, which you can learn more about at Red Letter Dodge, wil...

Kia Extends LPGA's Kia Classic Sponsorship

The LPGA today announced that Kia Motors America has signed a two-year extension to its title sponsorship of the Kia Classic. In addition, the tournament will move to Industry Hills Golf Club at Pacific Palms, marking the LPGA's return to the Los Angeles area for the first time since 2005. Kia’s sponsorship of the Southern California-based tournament is part of the company's growing portfolio ...