Sony Adds Official Mobile Handset to UEFA Champions League Sponsorship

Sony Ericsson announced today that it will activate Sony Corporation’s existing partnership with UEFA in the mobile phone category with Sony Ericsson becoming the official mobile handset of the UEFA Champions League. According to a press release, Sony Ericsson "will utilise the GPS capabilities of Sony Ericsson Smartphones to enhance the fan experience, and will include a new mobile applicatio...

Activation Tactic of the Week

The New York Yankees have teamed up with Modell's to create a ticket sales booth at the sporting good chain's retail location in Times Square. The unique sales location will offer tickets on sale at discounted prices, up to 50% off, starting at 8 AM for day games and noon for night games. Each customer willing to wait in line for tickets can purchase up to four (4) "Mo Saver" tickets, which wil...

State parks explore corporate sponsorship

Not every state park in New Hampshire includes a mountain, but all staffers might be wearing pictures of little peaks on their uniforms next summer thanks to a corporate sponsorship the state is exploring with Eastern Mountain Sports. Read More >> photo credit

Adidas Extends MLS Partnership through 2018

adidas and Major League Soccer today announced an extension to their strategic partnership agreement. The new 8-year partnership, which Sports Business Journal reports is worth $200M, extends adidas' position as the official athletic sponsor and product supplier for the MLS through 2018. The new partnership will have a heavy focus on youth development and programming. "The United States is a ...

What Can Brown Do for the SEC?

UPS has become the official package delivery and logistics sponsor of the Southeastern Conference and all SEC Championship events. The contract, which was negotiated through SEC Sports Marketing/IMG will run through June 2013. The sponsorship provides UPS with official corporate sponsor status including category exclusive use of conference logos, marketing rights, SEC television and web presen...

Geico Joins the Magic & Amway Center

The Orlando Magic have signed a new, multi-year relationship with GEICO as the auto insurer becomes the franchise's fourth ‘Champions of the Community’ partner. As part of the deal, GEICO will receive entitlement to the GEICO Garage, a parking garage next to the Amway Center. The entitlement to the City of Orlando parking facility will also bring a revenue stream to the city. As another eleme...

UEFA Signs Sharp as Official Sponsor

Sharp will be the official sponsor for UEFA EURO 2012 and a EUROTOP partner covering all national team competitions until the end of 2013. Under the agreement Sharp becomes the exclusive partner of audiovisual equipment and solar-related products for the next edition of UEFA's flagship national team competition taking place in Poland and Ukraine in the summer of 2012. Sharp will be the sevent...

Esurance Engineers Rube Goldberg Device for the Open

Auto insurer, Esurance, is taking to some unique activation tactics at the 2010 US Open - launching an overly complex way of watching their own commercials and asking fans not to drive. As the official car insurance sponsor of the event, Esurance this week unveiled a Rube Goldberg-type device for the grounds, in addition to promoting public transportation to and from the event by planning to gi...

U.S. Soccer Signs AT&T, American Airlines for World Cup Bid

In recent days, the USA World Cup Bid Committee have signed both American Airlines and AT&T as official partners of the organization’s efforts to bring the FIFA World Cup to the United States in 2018 or 2022. “American Airlines is certainly one of the most recognized symbols of our country’s outstanding transportation infrastructure,” said Sunil Gulati, Chairman of the USA Bid Committee an...

Deutsche Bank Extends Title Sponsorship of PGA Tour Stop through 2012

The PGA TOUR and Deutsche Bank announced that the global banking firm has exercised a two-year option to continue sponsorship of the Deutsche Bank Championship through 2012. Read More >>