Interbrand Releases 100 "Best Global Brands"

IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the “Best Global Brands.” Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot...

Study: Marketers Remain Unsatisfied By Sponsorship Measurement Tools

While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes. "Accountability reigns supreme in all asp...

Links 06/24/10

Deals Keds Sponsors Whitney Museum of American #Art Summer SeasonAdidas extends with University of LouisvilleKia Re-ups with Vans Warped TourLance Armstrong Pedals For Nissan’s LeafPearson To Sponsor Free Ning Networks For EducatorsESPN Announces Sponsors for 2010 ESPY AwardsSources: @Hyundai chosen as new sponsor for Sun Bowl Trends & Tidbits Study: Marketers Remain Unsatisfied By #...

Ambushed: See What Happens When Activists Crash the BP Portrait Awards

Classify this one under 'only a matter of time.' Not that BP needs help in exacerbating its PR nightmare, but look for BP's sponsorships to offer a venue of choice to protestors for quite some time. In the U.S., according to IEG that represents a $15-20 million sitting duck for activists to feast on. In the example below, alternative media publication, Don't Panic, crashed the BP Portrait Awar...

How Sailing Speaks to Volvo's Environmental Values

Few global, non-endemic brands are as active in sailing as Volvo. Here's a few of their long term commitments to the sport. This past week, Volvo participated in the JP Morgan Asset Management Round the Island Race, an event it has sponsored since 2005. Yachtsponsorship.com writes that like title sponsor JP Morgan Asset Management, Volvo Cars UK has big-picture positioning reasoning for being...

Vodafone Offers F1 Pass-Through Promotion

Vodafone UK has launched the Vodafone VIP rewards program and to celebrate is offering one small to medium size business the chance to win pass through rights to its F1 sponsorship. The winning entry, which can be submitted at promotions.vodafone.co.uk/f1 between June 22nd and July 1st, will get its logo on the Vodafone's McLaren Mercedes cars at the 2010 Formula 1 Santander British Grand Pri...

Philly Transit Agency Renames Station For AT&T

Fans heading to South Philadelphia for ball games and concerts will soon be getting off the subway at AT&T Station. The Southeastern Pennsylvania Transportation Authority voted Thursday to rename the Pattison station on the Broad Street subway. The naming rights agreement will bring more than $5 million to the cash-strapped transit agency over a five-year-contract. The name will change la...

Activation Tactic of the Week

Vodafone recently unveiled a tremendous viral piece that features its star F1 drivers, Lewis Hamilton and Jenson Button, scrambling to put together the pieces of their car after their pit crew team decides to leave. The viral piece does a great job emphasizing the integral role that all team members play on the Vodafone race team. No star is bigger than the teammates and personnel that support ...

Big Blue Signs Up Morgan, Smirnoff For New Meadowlands

Global spirits company, Diageo, has secured a multi-year deal with the New York Giants and the New Meadowlands Stadium with activation highlighting the Captain Morgan and Smirnoff brands. "The New York Giants and the New Meadowlands Stadium share the same vision and demands for quality and success as Diageo," said Alison Forrestal, General Manager, Diageo Mid-Atlantic. "This partnership is ...

Links 06/25/10

Deals Vitaminwater Jumps On 'Twilight' BandwagonPhilly Transit Agency Renames Station For AT&TPepto-Bismol joins Heinz & Old Navy in sponsoring Nathan's Famous Hot Dog Eating ContestWinnipeg city sponsorship program brings $1-M gift from BFIBMW sponsors two International Biathlon Union events Trends & Tidbits BP drops #sponsorship of German presidential festival after critics...