Just Add Super Glue: Sponsorship Activations That Stick

There have been moments throughout my career when I’ve questioned whether or not sponsorship works – do people really notice, care or remember the sponsors – days, months or years later? I notice all the time, but then again, I spend more time watching the sponsors then the game, itself. Think back to the most memorable moments in your life – the memories that are vivid and put a smile on ...

Arts Sponsorship Growing, But Lagging Other Sponsorship Genres

Per sponsorship consultancy, IEG, sponsorship spending on symphony orchestras, performing arts venues and other arts organizations is expected to total $920 million in 2013, up 3.3 percent from 2012. With the exception of fairs and festivals, the year-over-year growth falls behind most other property genres such as associations and membership organizations (4 percent); causes (4.8 percent); en...

Budweiser's Goal Light Goes Off In Your House When Your Favorite NHL Team Scores

While the Budweiser Red Light almost certainly will be a big hit with NHL fans, this sponsorship activation is sure to drive spouses nuts! Apparently, Budweiser in Canada has hatched a plan to install the famous red goal lights that flash and scream in all their goal-indicating glory each time a goal is scored within the actual homes of hockey fans. For reals. Check this out.. The Budweiser...

Cruise Line Sponsors Free NYC Wi-Fi For Breakaway Campaign

Norwegian Cruise Line today announced that the cruise line is sponsoring free Wi-Fi access at select New York subway stations and John F. Kennedy, LaGuardia and Newark Liberty International Airports during the month of February, in a move to support the line’s newest ship, Norwegian Breakaway. You may recall if you follow SponsorPitch Tips that a helpful SponsorPitch tipster clue'd Norwegian fo...

Mercedes-Benz Launches Fashion Plates Promotion For Fashion Week

From fashion police to fashion plates, Mercedes-Benzhas never had a shortage of creativity when it comes to activating Fashion Week. This year, to promote its all-new CLA-Class, a group of 30 designers and front row fashion influencers are participating in the Mercedes-Benz Fashion Plates initiative, creating custom license plates that will be on display throughout Mercedes-Benz Fashion Week at...

Festival Sponsor Reengineers Port-A-Potties To Make Music

Festival sponsors can add real value to events in the most unlikely of places. Via PSFK, here's one.. interesting.. example. Argentine mobile phone company, Personal, and its agency TBWA Buenos Aires, re-engineered porta-potties to make music each time they were used perhaps making the wait time at the 50,000 fan Personal Fest a little more bearable. #activationstag

Satellite TV Co. Celebrates Death of Commercials. With New TV Commercials.

In a not so subtle bit of irony, DISH Network's new multi-million dollar “Only the Hopper” ad campaign, which starting today will include television, radio, print and digital ads, celebrates the death of one of the mediums it plans to use. The new campaign follows the Boston Guys as they demonstrate how the second-generation Hopper enables customers to watch their live and recorded home televis...

Yahoo Sells All of Its Burning Love Sponsorship Inventory To A Single Ad Agency

For the first time, Yahoo has sold all of the partnership inventory around an original program to a single ad agency. PHD, which manages such brands as Foot Locker, Safeway, and Lord & Taylor, cut the deal today for season 2 and 3 of Yahoo's Bachelor spoof, “"Burning Love." However, PHD is not only the exclusive sponsor of the original web series “Burning Love,” but rather the deal will al...

Mr. Steinbrenner, Tell Us How You Really Feel About StubHub

The playbook for a sponsorship press release is pretty standard. The garden variety presser features pre-packaged, snooze-worthy buzzwords like "really excited," "a perfect match," and "long-term partnership." Insert a few of those, take out anything controversial and you're usually good to go. So it was fantastic to see this feisty nugget from yesterday's generally positive press release annou...

SI Swimsuit Franchise Turns 50, Generates $1B+

Sports Illustrated's annual swimsuit issue hits newsstands today with its 50th edition. The swimsuit franchise (they don't call it an issue anymore) now includes a plethora of digital, social, broadcast, publishing, mobile, consumer products and experiential marketing extensions, reaches more than 62 million people annually! For partners and advertisers, it's one of the best ways to reach 18 to...