Chevrolet Teams Up With MySpace For Secret Shows

In what sounds like a blast from the past, one of the world's oldest car companies has partnered up with one of the world's oldest social networks.. The partnership between the new Myspace and Chevrolet will include original content and see the car company advertise across MySpace and Specific Media’s digital network. Kicking off today, Chevrolet will be sponsoring Myspace Secret Shows, an expe...

Purina Sponsors Hackathon For Pets

Cats need apps too. Rather than paying a digital media firm to develop an app, it seems Purina is using sponsorship to come up with the next big thing in cat apps. It's no early April Fools Day prank, the pet food company has teamed up with LA start-up accelerator, Amplify, to sponsor what it's calling the "Games for Cats Hackathon." Purina is spending $20,000 – $15,000 to the winner, and $3,00...

College Football Playoff Will Pass On Title Sponsor

Per ESPN: "It won't be 'The Vizio Championship Tournament,'" Executive Director Bill Hancock said. "The Final Four doesn't have one. The Masters doesn't. The Super Bowl. That's the kind of event we have." An official name and logo for the college football playoffs, which begin in 2014, should be unveiled next month. #strategytag

Meet Old Spice's Wild New CMO

Despite what some sponsorship sellers may believe, CMOs don't usually bite when they get a bad proposal. Until now. Wieden and Kennedy and Old Spice have hired a new official Chief Director of Marketing to promote the brand's new 'Wild' collection. Meet Mr. Wolfdog. Despite the overt silliness that fits the Old Spice brand perfectly, aspiring marketers may actually be able t...

Shark Tank Helps Lip Balm Land Mavs Deal

Since appearing on Season 3 of ABC's hit show, Shark Tank, Kisstixx has launched in over 30 countries and at retailers like Winn Dixie, Kmart, Icing, Walgreens, Fry’s, Associated Foods, Party City, and QVC, but perhaps no other deal symbolizes its rapid success more than its most recent marketing partnership. The lip balm start-up that Mark Cuban invested in last March announced this weekend th...

Golf Brand Promotes Latest Driver By Putting Hashtag On Player Caps

TaylorMade came up with its own conjunction to build twitter buzz for its latest line. At this past weekend's Cadillac Classic, it put the #IER hashtag to work to promote its second generation of RocketBallz drivers. We'll leave it to you to put two and two together. Here's Justin Leonard from last weekend.. Hat tip: Mike Mahoney #activationstag

76% Of The NCAA Field Will Be Wearing This...

76% of the field wearing a swoosh. Coming in second, Adidas will have 13 schools (Louisville, UCLA, Michigan, Kansas, Cincinnati, Indiana, Notre Dame, Akron, St. Mary’s, North Carolina State, New Mexico State and Bucknell) or 19% of the field and Under Armour will have three teams (Temple, South Dakota State and Lasalle). Here's all of the schools wearing Nike... #activationstag

F1 Team To Make Music With Columbia Records

The world's oldest record label and one of the world's most famous Formula One teams have come together to create music. Throughout the season ahead, Lotus and Columbia Records will provide free regular streaming playlists on the lotusf1team.com website, create bespoke CDs and vinyl products, and feature music guests and performances. Columbia's iconic "Walking Eye" logo will also be prominentl...

NFL To Expand Media, Tech Investments With New Partnership

The NFL has created a new partnership with private equity firm, Providence Equity Partners. The partnership, which expands on the NFL's current ventures program, will invest approximately $25 to $30 million in private companies with sports and entertainment related media assets and will have the capacity to make larger investments as needed. Eric Grubman, the NFL’s EVP of Business Ventures brok...

Coke & Carly Ask Idol Fans To Write A Song

Longtime American Idol sponsor, Coca-Cola, has come up with a unique way to get fans involved this season. Through its Perfect Harmony program, it is asking fans to help hit singer, Carly Rae Jepsen, create a new song that she will perform live on the show's season 12 finale, May 15th. The partnership goes beyond lyrics to include helping choose the singer's wardrobe, set design and even back-u...