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Deals NHL Draft Gets Printing Partner in Konica MinoltaAT&T Gets Naming Rights to Field at Arkansas' War Memorial StadiumRR Donnelly Named New Business Partner for LPGA Trends & Tidbits U.S. Sponsors Share in #WorldCupSponsors should not rely on #WorldCup and #Olympics laws for ambush protectionMark Andrew's environmental firm GreenMark takes the field Activations Budweiser to...
Read MoreKia Re-ups with Vans Warped Tour
For the third consecutive summer Kia Motors America will head out on tour to more than 40 U.S. cities as "Official Vehicle of the 2010 Vans Warped Tour." "Sponsorship of the 2010 Vans Warped Tour is a natural fit for the Kia brand since the tour reaches the influential youth market," said Michael Sprague, vice president of marketing, KMA. "We are delighted to provide concertgoers with interac...
Read MoreOffice of Fair Trading Investigates Visa's Exclusive Olympic Deal
Sports fans who want to buy tickets by card for the London 2012 Olympics will only be able to use the Visa payments system. The restrictions are part of the sponsorship deal struck between Visa and the Olympic and Paralympic Games. Visa credit and debit cards will be the only ones accepted at shops or cash machines at Olympic venues. The competition enforcer the Office of Fair Trading said i...
Read MoreVideo: Visa Foreign Cardholder Spending Up 55% in S.A.
South Africa will host hundreds of thousands of World Cup visitors over the next three weeks. To find out how much they are likely to be spending, ABNDigital caught up with Andrew Woodward, head of sponsorship communications at World Cup sponsor, Visa. In the video below, Woodward explains that Visa has three business goals for the company's World Cup sponsorship debut: Increase transaction vol...
Read MoreP&G In Talks with IOC for Global Olympics Deal
Procter and Gamble (P&G) is in talks to become an international sponsor of the London 2012 Olympic Games. The International Olympic Committee (IOC) is looking to increase the number of global sponsors from nine to 12 to bring in fresh funds. Sources familiar with the situation said P&G has spoken to ad agencies about creating a major campaign promoting its sponsorship. Read More >&...
Read MoreAirline Exec Pleads For Better Proposals
When Emirates Airlines signed a £100 million partnership with the Arsenal in 2004, it was the largest sponsorship agreement ever seen in British football. While Emirates has continued to aggressively invest in sponsorship as it expands to new markets throughout the world, Senior Vice-President of Corporate Communications, Boutros Boutros believes industry reform is needed for the spending to k...
Read MoreDeals P&G in talks for IOC Olympic DealFA loses key #sponsorship deal as National Express pull outASICS sponsors inaugural Standard Chartered Marathon Singapore for $8 Million/3 yr in VIK productPETA sponsors man's funeral to blast KFC Minneapolis-based MoneyGram sponsors major #cricket event in West IndiesRaytheon again sponsors competition to find nation's next great 'Mathlete'Spons...
Read MoreSMI Hurt By Sponsor Pullbacks, but Sees Signs of Recovery
The majority of Speedway Motorsports, Inc. sponsorship decline this year will be attributable to two sponsors, executives said in the company's first quarter conference call today. Pullbacks at Lowe's and Nationwide will cost the company $3-4 million and $3 million, respectively. Nevertheless, President and COO, Marcus Smith, sees signs that corporate spending may be turning the corner towards ...
Read MoreSpongeTech Exhausts Sponsorship Options; Bigger Worries
As you've undoubtedly heard already if you work in the front office of a major sports team (any major sports team really), SpongeTech's CEO and COO were arrested yesterday and charged with conspiracy to commit securities fraud as well as obstruction of justice. “Investors were deceived into believing that SpongeTech was a successful business, while SpongeTech and its senior executives were il...
Read MoreDeals Mercedes GP Petronas extends Formula 1 #sponsorship agreement with STLCisco joins Qantas as second sponsor for Australian World Cup bidValero Texas Open adds USAA as military partnerRed Sox Get An 'Official Moulding Company' Tottenham Hopeful Of Clinching Record £50m Shirt Sponsor Deal Thanks To Champions League Qualification Trends & Tidbits Ferrari removes subliminal Marlboro...
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