Strangest Venue Name Ever?

You may be asking yourself, "Where should I go to hear live music in Tampa?" Don't be scared and confused! Promoters hope you come to the 1-800-ASK-GARY Amphitheatre, the Florida State Fairgrounds concert venue newly named for the familiar doctor-and-lawyer referral service. Read More >>

Activation Tactic of the Week

Per CherryFlava.com, Coca-Cola teamed up with Animal Farm to create a terrific "CrateFan" statue in Johannesburg that will surely turn some heads during the next four weeks of World Cup competition taking place. The statue, made entirely of 2,500 standard Coca-Cola bottle crates, stands 16.5 meters high and weights approximately 25 tons. How did they do it? The Cratefan statue is part of a rec...

Tony Awards Sponsors

The 64th Annual Tony Awards are tonight at Radio City. Here's a roll call of corporate partners, covering everything from red carpet to rental car. IBM, an official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards web site, www.TonyAwards.com. BroadwayWorld.com is an official content partner of TonyAwards.com. Chong + Koster is the of...

Links 06/11/10

Deals Indian IT Company, Mahindra Satyam, Pulls Out of 2014 World CupBell's founding sponsorship of MLS' Whitecaps worth more than $4 million annuallySponsors for the 64th Annual Tony Awards tonight at Radio CityPEAK signed as WTA's official apparel sponsor in Asia Trends & Tidbits London Olympic chief Coe backs BP sponsorshipFIFA Battles ‘Ambush Marketers’ Targeting World CupAn In...

Polo Ralph Lauren to Outfit Wimbledon Through 2014

Polo Ralph Lauren has renewed its global partnership with The All England Club, Wimbledon as the Official Outfitter of The Wimbledon Championships until 2014. Polo Ralph Lauren will continue to serve as the Official Outfitter of all on-court officials including chair umpires, line umpires and ball persons. In 2006, Polo Ralph Lauren became the first designer in Wimbledon's 133-year history to c...

Corporate sponsors' cash sings to country music industry

Three years ago, The Clorox Co. took a gamble. With Kingsford, its No. 1 charcoal brand, losing ground as gas grills began to dominate backyard barbecues, the Fortune 500 conglomerate searched for ways to lure consumers back to old-fashioned briquettes. Wooed by a Nashville-based company, California-based Clorox ultimately decided to hitch both of its barbecue-related brands, Kingsford Charco...

Six Flags & Wal-Mart Team Up For Family Days

Six Flags Entertainment and Wal-Mart announced today a media partnership and consumer purchase promotion that will allow Walmart customers to save on tickets and receive exclusive benefits at theme parks nationwide. Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Family ...

FedEx Denies Being Financially Tied to Memphis Conference Bid

FedEx says it has no financial interest in seeing that Memphis University gets an invite to a BCS conference. The statement comes in response to this CBS report released over the weekend, which said FedEx Founder Fred Smith had offered as much as $10 million, likely in the form of sponsorship, to any BCS-affiliated conference willing to offer an invite to Memphis University. FedEx has said it h...

Red Sox Sign Solar Company, FSG Gets New Client

Solar Blue, an Orlando-based company focused on energy conservation, has signed a sponsorship that will make it the "Official Energy Conservation Partner" of the Boston Red Sox. Financial terms of the deal were not disclosed. As part of the agreement with the Red Sox, Solar Blue logos and signage will be displayed at Fenway Park and Solar Blue will work with the team to explore ways to impleme...

Links 06/14/10

Deals Polo Ralph Lauren extends Wimbledon #sponsorship deal to 2014Pacific Life renews as title sponsor of Pac-10 tournamentSix Flags & Wal-Mart Team Up For Family DaysRed Sox Sign Solar Company, FSG Gets New ClientReport: FedEx offering up $10 million #sponsorship to any BCS-affiliated conference willing to take Memphis University Trends & Tidbits Corporate sponsors' cash sing...