Apple & Tennis Channel Team Up For Players Lounge

Tennis Channel has teamed up with Apple to launch a new suite of interactive features under the name, Players Lounge. Tennis Channel hopes to reveal athlete personalities through the online destination where tennis’ top players answer personal questions about their off-court lives. Viewers also will have the ability to download players’ favorite songs directly from the Lounge through iTunes. ...

IZOD Officially Named IndyCar Title

As was widely reported earlier this week, the Indy Racing League (IRL) today officially unveiled IZOD as the title sponsor of the IZOD IndyCar Series. Although the cost of the sponsorship was not revealed, reports earlier this week said the deal is worth approximately $10 million annually. The multi-year agreement marks the first title sponsor IRL has had since 2001. "The combination of you...

Links 11/05/09

Rihanna Gives Voice to Nokia's New Push Smirnoff Grants Programme for young promoters Fall Sports a Windfall for AdvertisersNike and USA Basketball Extend PartnershipIZOD Officially Named IndyCar TitleApple and Tennis Channel Team Up for Players LoungeBig Time Bats to be Presenting Channel for YES' Parade CoverageChelsea Chief Says He Would Consider Selling Naming RightsAdidas Drops UCF Spo...

Sunrise Inks JetBlue for Florida Panthers & BAC

JetBlue will become the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship. In celebration the airline is offering an 18 percent off sale for bookings made today at www.jetblue.com/bac for travel between Dec. 2 and Dec. 16, 2009 to/from any of the airline's 18 nonstop cities....

Activation Tactic of the Week

Are you looking for new ways to leverage a corporate partner specializing in transportation services? The 2009 World Series between the New York Yankees and the Philadelphia Phillies was being called by many the "Amtrak Series", a dream scenario for the inercity passenger rail operator. With New York serving as its busiest train station and Philadelphia's 30th Street Station ranking 3rd, Amtra...

Clorox BBQ Brands Takes Billboard Promotion Award

In New York last night, Billboard magazine awarded KC Masterpiece barbecue sauce and Kingsford charcoal with the music industry's premier marketing honor -- Billboard magazine's annual Concert Marketing and Promotion Award -- for firing up the Keith Urban Escape Together World Tour. In winning the award, KC and Kingsford beat out campaigns from Rascal Flatts/J.C. Penney, Blink-182/State Farm, M...

K-Swiss to Rebrand as "the California Sports Company"

When looking for an apparel partner, K-Swiss may not be the first name you think of. For properties in California, that may be about to change. K-Swiss, the apparel and shoe company founded by two Swiss brothers in Los Angeles over 40 years ago, has established a "new direction" for the brand that will include events and grassroots sponsorships in a number of sports that fit with the Californ...

Could GetFugu Be A Killer App for Sponsorship ROI?

In all of the recent talk about SpongeTech's business dealings, one of the legal disputes lost in the noise surrounding SpongeTech was a recent lawsuit with mobile search company, GetFugu. Originally, SpongeTech had agreed to invest $4 million in GetFugu, but to date only $1,750,000 has been received by the mobile start-up. What is GetFugu? Check out this Getfugu demo with SpongeTech. GetFug...

Links 11/06/09

XTO Energy to Sponsor NCHA Super Stakes Univ of MD soccer coach gets sponsorship from Mondo, a sports flooring manufacturer Coolest Perk of Little League World Series Stardom: Your Own Baseball CardsLittle Debbie Brand Renews NASCAR Sponsorship Of Marcos AmbroseBeckham's Sponsorship Revenue Soarded in 2008Clorox BBQ Brands Takes Top Billing at Billboard AwardsGenerate hunts for sponsor of U...

Hansen Natural Seeks to Stem Rising Fees by Sponsoring Smarter

Hansen Natural is aggressively using sponsorships to establish a foothold abroad. However, the company has learned that it's not easy.. or cost efficient.. sledding. So Hansen is taking a different strategy according to Chairman and CEO Rodney Sacks, by using what the juice and energy drink-maker has learned in past sponsorships to now pursue a strategy of "ownership" around key properties. ...