Links 11/11/09

3M Expands Nascar Category ExclusivityMohegan Sun gets naming rights to Northeastern Pennsylvania arena Starbucks Via Ready Brew to sponsor Truex Jr. this weekendBank of America is Closed for Veterans Day, But Still Hard at WorkMiami Heat: Sponsor sales better than anticipatedCoke's Sponsorship of London Tube Runs into ProblemsKaiser Permanente to Title Sponsor Denver's Colfax MarathonTire ...

Nets Secure CURE for Auto Insurance

CURE Auto Insurance has announced that it will be the Official Auto Insurance sponsor of NETS Basketball. As part of the alliance, the Princeton, New Jersey-based CURE Auto Insurance will be the title sponsor of the CURE Courtside Club, an exclusive lounge for courtside ticket holders at the IZOD CENTER, as well as the site for the NETS post-game radio show. Other elements of the alliance inc...

Is Boxing Back For Mainstream Sponsors?

Looking at the line up of sponsors that promoter, Top Rank, has assembled for this weekend's Pacquiao/Cotto fight, you might think so. For one fight, at least. Sponsors for this weekend's blockbuster bout at Las Vegas' MGM Grand now include AT&T, Mexican beer Tecate, The History Channel, Smart Phone, and Aeromexico, announced at this week's pre-fight press conference. Michael Marley of t...

A New Category We Could All Use

Do you have a sponsor in the "relaxation beverage category?" The Annual Atlantic City Marathon does. Today they announced that RelaxZen - "the fastest growing product in the burgeoning relaxation beverage category" - will be an official sponsor of the 51st Annual Atlantic City Marathon, the fourth oldest in the country. “As an 11 time marathoner and two time Ironman finisher,” said RelaxZen'...

When All Else Fails..

File this one away in it could always be worse. The Australian Broadcasting Corporation has a story today entitled "Footy club fattens the sheep" that claims a local football club has abandoned sponsorship in lieu of 300 sheep. Yep, that's right. 300 sheep. The president of the club's social committee says the team must find ways to be self-sufficient and not reliant on sponsors so team mem...

SpongeTech Keeps Sponsoring

Despite a tangled web of lurking legal issues, SpongeTech is still sponsoring. Today, SpongeTech announced that they'll be kicking off the NBA season courtside with the Cleveland Cavaliers. SpongeTech will receive prominent courtside signage and media exposure through the partnership. The maker of "the smarter sponge," who has not been shy about promoting its sponsorship strategy, unveiled t...

Guinness Premiership Lands QBE Sponsorship

Insurance and a league so closely tied to alcohol might seem like a strange mix, but business is business. QBE has signed a sponsorship with Premier Rugby (Guinness Premiership) in an effort to raise the firm's profile across Europe. The agreement, which starts immediately and runs through to the end of July 2012, will see QBE's name and logo appear on the 12 Guinness Premiership clubs' shirt...

Links 10/20/2009

Changing things up. In lieu of Deal Flow, we'll now be wrapping each day up with a collection of links to the most talked about sponsorship stories of the day. Links 10/20/2009 Garmin extends team sponsorship to 2013 Thomas Cook becomes sponsor of 2012 London Games Nascar: Aflac judged top 'Business to Business' partner Delta Lands at MSG; MSG's first 'Signature Partner' MLS remains well-...

Event Marketer Countdown Highlights

Event Marketer is making the rounds with a seven-city tour, which at each stop shares 103 event marketing trends and case studies. The Event Marketer Countdown made its way to Chicago today and sponsorship veteran, Angie Zigrossi, graciously agreed to share her cliff notes from today. Here goes.. Highlight #1 Technology was in 90% of case studies presented - Example Dunkin' Donuts use of Jagt...

Need Help With Your Sponsorship?

Of course, we all do! Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted solutions to your needs. If you like what we're doing, please take a few minutes to view our valued service provider partners and contact them for more information on their services. Carnegie Sports & Entertainment Leve...