Activating Green: Living Zero Tour

Whenever we can, we try to offer a look at some creative new activations popping up around the city. When a solar paneled house pops up in the middle of one of New York's busiest intersections, people notice. So it was, that yesterday we came across a traveling "net-zero energy home that is part of the Living Zero Home Tour which made Flatiron plaza stop five of a 16-city nationwide tour tha...

Deal Flow 8-11-2009

Memphis Motorsports Park today announced that they have renewed Kroger's sponsorship of the track and title sponsorship of the October 24th race in a three-year deal. The race will keep the name "Kroger On Track for the Cure 250." The New York Jets have teamed up with the New Jersey State Lottery to release a NY Jets-themed scratch off ticket. The tickets will be available in September. Toy...

"We don't hold a monopoly on new ideas."

How has the recession affected how big agencies view sponsorship? What is a PR firm's take on the current perception issues facing the idea of sponsorship? How do sponsorship proposals navigate through a big agency to find the account decision-maker? Mark Harmsen, the newest member of the SponsorPitch team, recently hit the streets to find out what's on the mind of Samantha Lucas, Chair of U....

Deal Flow 8-4-2009

The Dallas Cowboys announced today that it's extending its contract with Direct Energy as the "Official Electricity Provider to the Dallas Cowboys and Cowboys Stadium." The Dallas Cowboys are also teaming up with the Texas Lottery Commission on a new co-branded scratch-off game. LG Electronics was named title sponsor of F1 Rocks, a global music event run by Universal Music and Formula1. The...

PGA Tour Finds Its Bunker in Sponsorship Fallout

As was widely predicted, Buick has ended its sponsorship agreements with the PGA Tour, including the Buick Invitational at Torrey Pines. On Wednesday, the Greenbrier, a resort nestled in West Virginia's Blue Ridge Mountains and a former secret Cold War bunker for Congress, is expected to announce a new event on the PGA Tour, replacing the tournament that has been known as the Buick Open. Gree...

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IHOP Unveils New NFL Promo

As if pre-game tailgating wasn't bad enough for our diets, IHOP today unveiled their new NFL breakfast menu promising to make it a full day feast for football fans. IHOP will leverage the association through the in-store offer, a national TV campaign and social media efforts. IHOP's official sponsorship with the NFL, announced this past June, marks the first time the League has teamed with a ...

Deal Flow 9-3-2009

The Edmonton Oilers announced that the team has signed a multi-year, multimillion-dollar sponsorship deal with Telus. AAA Mid-Atlantic extended its sponsorship with the Philadelphia Eagles and Lincoln Financial Field through the 2013 NFL season. RONA, a major Canadian distributor and retailer of hardware, home improvement and gardening products, has announced a new deal with Maple Leaf Sports...

Maple Leaf to Help Build RONA's Business

RONA, a major Canadian distributor and retailer of hardware, home improvement and gardening products, will complete the quadfecta with Maple Leaf Sports and Entertainment by becoming the Official Home Improvement Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL). RONA is already the Official Home Improvement Retailer for MLSE's soccer club Toronto FC. U...

Big Blue Gets Bang for Sponsorship Buck

Sometimes they fly under the radar in sports sponsorship coverage because they don’t resort to flashy activations, gimmicky promotions, or execute groundbreaking deals. Still, dollar for dollar, IBM is arguably the leader in integrated sports sponsorships that create a dual value-add for both sports property and brand. In the current world of scrutinized spending and ROI debate, brands and prop...