Donald Dell: Sponsorship to Recover in 2010

Donald Dell, one of the first professional sports agents, and "one of the sports marketing business" according to Wikipedia, had some optimistic news for sponsorship marketers yesterday. In an interview with Bloomberg, he predicted sponsorships will pick up in the second quarter of next year. “It’ll come back in about six months," the founder of ProServ management (later acquired by SFX) sa...

Deal Flow 9-2-2009

Little Caesars Pizza will be the title sponsor of the former Motor City Bowl. Slide today announced a $500,000+ sponsorship by NESTLÉ HOT POCKETS with season two of KatalystHQ within their FunSpace application. The American Red Cross announced that The Clorox Company has committed to a $500,000 sponsorship of the Do More Than Cross Your Fingers, a public awareness campaign encouraging and en...

Tourism Marketing: Sun, Sand & Sponsorship

In many cases, sponsors are the hometown heroes. In the case of the travel and tourism category though, that's not always the case, although it could be. You see, sponsors in this category can be in your backyard or half a world away - with the same overall objectives, but using sponsorship to employ very different tactics. It's one of the most fascinating sponsorship categories there is (that...

Slide's First Big Brand Deal

Sponsoring on the social web is still an inexact science, but there are signs that application developers may be getting better at pulling Madison Avenue brand dollars. Slide, a Facebook app developer most famous for its photo sharing tools and SuperPoke application, recently restructured its advertising staff in the hopes of refocusing its monetization strategy around higher-end brand sponso...

What Sponsorship IS, and ISN'T

Sponsorship ISN'T a "money grab." Nobody worth their salt is going to do you a favor here and hand you a whomping check for the right to hang a banner up in the front of your meeting room. That’s not going to happen, so get any "get rich quick" notions out of your head right now. Sponsoring you - or not sponsoring you - is strictly a business decision, nothing more. It's a company (or companie...

Deal Flow 9-1-2009

Tomorrow, The Motor City Bowl will officially announce Little Caesar's as the game's new title sponsor. Procter & Gamble has signed a sponsorship with the U.S. Olympic Committee that will align 17 of its feminine and household brands with the USOC through the 2012 games. Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New ...

Fashion Week Expands Sponsor Roster; Adds O.N.E.

Leading designers will be joined by carton water when Mercedes-Benz Fashion Week kicks off in New York on September 10th. Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New York City. O.N.E. Water, which offers 500 ml water in Tetra Pak cartons, will be sampled to all guests attending shows, backstage and inside the Tents t...

Does Sports Get the Credit For SpongeTech's Q1?

Before sports marketers rush to take credit for SpongeTech's impressive $70 million in booked orders for first quarter 2010, the swine flu probably deserves most of the credit. SpongeTech is taking the sports marketing world by storm with a fast growing $20 million budget (compared to $8MM in '08). However, demand was "likely in response to the high level of awareness surrounding the upcoming f...

One Good Lesson From Day 1 @ the U.S. Open

Take note wily ambushers: Powerade's endlessly long Venus Williams Zero Ferry up the east river and wretched bus ride to Flushing Meadows (an hour door to door) just goes to prove that it's not the first sponsor message you see, it's the lasting one. Once we finally got there, plenty of tennis to see. Nevermind that fact, we got a chance to look at all of the U.S. Open activations! Rather th...

BREAKING: USOC to Announce P&G Deal

Procter & Gamble's USOC sponsorship has reportedly been secured and will be announced later today. The deal, which has been widely speculated for some time, will involve up to seventeen feminine and household P & G products and will include both the Vancouver 2010 games and London 2012. The price tag on the deal is estimated to be between $10-15 million.