AB&E Festival presented by Vanity and Charity

Brian McCollum of The Detroit Free Press today reports that Kid Rock has chipped in $20K in sponsor funds for Detroit's struggling Arts, Beats & Eats Festival on September 4-7th. Kid Rock's stage will be called the Made in Detroit Big Three Stage. Last month, the AB&E announced it would donate sponsorships to struggling automakers including Chrysler, Ford and General Motors. McCollu...

Monster Energy Crowdsources Music Sponsorship

At each stop throughout this summer's Crue Fest 2, Monster Energy has worked with local radio stations to bring some local flavor to the Monster Energy stage. Working with each local radio station, Monster Energy has allowed rock fans to choose a sixth, local act to join the stage with the five premiere bands currently on Tour. When the Tour wraps up its 30th and final stop on September 5th, fa...

How did State Farm Snag the Home Run Derby?

Ray Katz, Founder of Optimum Sports which is a wholly-owned subsidiary of Omnicom Group, has been instrumental in the development of landmark sponsorships such as State Farm's sponsorship with MLB, Visa's NFL deal and many other high profile global deals. Katz recently sat down with Mark for this week's BrandCast. Katz describes how the landmark State Farm Home Run Derby came about, the role th...

Simple Tips to Successful Sponsorship Sales

Jim Loria offers up several simple, but often overlooked tips to making a successful sale: In order to achieve a high level of success, salespeople have to manage a multitude of different relationships. Some will be static, some will grow and some will break down. It is up to the salesperson to set relationship priorities and to decide which relationship to advance and which relationship to pu...

Financial Statements for Sponsors

Following up on our look at how sponsorship properties can use financial statements to better tailor their pitch and get an informational advantage in sponsorship negotiations, it's time to take a look at what sponsors can learn from properties' financial statements. This gets a little tougher. Unfortunately, there are not as many publicly listed properties, but on the other hand many propertie...

Deal Flow 8-17-2009

Vail Resorts, Inc. announced today a four-year sponsorship agreement with World Champion American skier Lindsey Vonn. Vonn, a two-time World Cup Overall champion, is preparing for her quest to win an “epic” five gold medals at the 2010 Olympic Winter Games. Nike Canada and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) announced today that Nike has ...

BB&T Fills In For Colonial at Auburn

The squeeze was put on Auburn ISP sports network President Michael Hubbard, earlier this month when longtime corporate partner, Colonial Bank, was seized by regulators. BB&T took over Colonial's assets and today it was announced that BB&T has decided to take over its Auburn sponsorship, as well. The deal is the first sports sponsorship for BB&T in Alabama, where it is as a result...

Virgin Mobile and Kyocera Send a Message with FreeFest

For Virgin Mobile, which was acquired by Sprint Nextel earlier this year, reducing churn and preaching affordable pricing plans are key staples of the company's marketing strategy. So what better way to do that, with one of it's handset partners on board, then to launch a free music festival that rewards loyal customers with VIP benefits and exclusive experiences? For four years the Virgin Mo...

A-B College Beer Cans – Great Idea, Poor Execution

A-B’s campaign to brand beer cans with local college colors was a simple, yet brilliant product marketing idea. They have successfully rebranded bottles and cans in the past and fans have exhibited a definitive affinity to purchase school branded products. Sometimes, the best ideas simply reinvent the wheel. However, A-B fell asleep at the wheel when trying to roll this out, and not only blew t...

Help Your Favorite Non-Profit Net a $20K Sponsorship

Call it the American Idolization of sponsorship. Allowing consumers to have a hand in the sponsorship selection process is a relatively new trend. Last week, we looked at Monster's crowdsourced band sponsorship and Okanagan Spring's crowdsourced value-in-kind promotion. In response to those stories, we got an email about Tom's of Maine, which is doing a similar promotion for community progr...