Deal Flow 8-28-2009

Autodesk has joined WorldSkills Calgary 2009 as a Platinum Sponsor and the Presenting Sponsor of the Mechanical Engineering Design (MED) competition. Cash4Gold today announced that it is sponsoring Randy Couture in a pair of upcoming fights, including his battle with Antonio Rodrigo "Minotauro" Nogueira as the main event during UFC 102 on August 29th. The South Jersey Building and Construct...

Sponsorship for Authors

Okay – we just finished covering sponsorship for those of you in the speaking business – now to switch gears and focus on those of you in the newsletter and e-zine business. In today's age of specialization, we're finding more and more niche authors out there – and believe me, it's true what they say: "There’s riches in niches"! Especially where securing sponsorship is concerned. Specialized ...

Activation Tactic of the Week: Billboards

Are you looking for new ways to capitalize on team affiliation? Are you looking for creative tactics to promote a partnership in the local marketplace? Brand managers looking to capitalize on team affinity should consider modeling the Dunkin' Donuts guerrilla billboard strategy detailed below. With more sports organizations turning to outdoor media to promote ticket sales, community initiative...

The New American Pastime – College Football

If you are in the same boat with a huge percentage of American sport fans, you are already well aware that the college football season officially kicks off on September 3. As the sports media shifts its focus away from baseball and toward the gridiron, it’s not too late to get off of the sidelines and into the game. I know what you brand marketers are thinking, “Can I really afford to be in ...

Pricing Your Sponsorship Opportunity

At some point you have to put a price to the proposal. Pricing is so subjective and relative to the specific market. Furthermore, many organizations struggle with sponsorship pricing because many traditional pricing methods simply don’t apply in the non-profit, collegiate and/or high school athletic world. Bluntly speaking, pricing is more art than science. Accordingly, my experience tells me t...

Deal Flow 8-27-2009

Puma has announced a global partnership with Microsoft XBOX for the release of their upcoming title, Forza Motorsport 3. The Killers will play their debut South African shows in Johannesburg and Cape Town, sponsored by Heineken in December. The Buffalo Bills have signed a new sponsorship agreement with the Adam’s Mark Hotel, which will provide the hotel with exclusive advertising in the hote...

Too Many Cooks in the Kitchen?

Today I just saw probably my “dozenth, plus” example of an erstwhile effort to put information about sponsorship opportunities online in the last decade. IEG, Sponsorwise, SponsorPitch, Sponsorium, SponsorDirect, Sponsorhaus, Magnetic Alliance, SponsorAnything, SponsorPark, Plumm, Groupable, Sponsorscape, Crosspartner, Sponsorfolio, and probably a few I can’t remember, have been joined by Spor...

How Social Media Helps Sponsorship Scale

Wikipedia - scalability is a desirable property of a system, a network, or a process, which indicates its ability to either handle growing amounts of work in a graceful manner or to be readily enlarged.[1] For marketers using experiential, scaling means something slightly different. How do you in a smart way increase the reach of your campaign without a) diluting the personal dialogue of you...

Look More Closely: What Opportunities Do You See?

Bring a discerning eye, along with a healthy dose of creativity, to your exploration for new sponsor possibilities. As you monitor the media, interact with the business world, and go about your daily life, look for signs of new life and evidence that maybe there’s another way of looking at things. Not every industry sector, nor every business in troubled sectors, has collapsed. Some are doing...

Ford Truck Man: Auto Sees Success with Toby Keith

Ford Trucks and country singer Toby Keith are building on their 3 year relationship this fall with an integrated sponsorship campaign that is promoting Ford's F series through tie-ins to traditional media, at live event sponsorship and online sweeps. As Ford Motor Company enters its 61st year of sponsorship of the FFA, Toby Keith will kick off the 82nd National FFA Convention on October 21st...