Deal Flow 7-23-2009

Lance Armstrong announced Thursday that he would race in next year’s Tour de France as a member of Team RadioShack. Premier League football club Portsmouth has secured Jobsite.co.uk as its shirt sponsor. Target Corp. is sponsoring local art events across the country, offering 2,200 free days at more than 100 museums, theaters and cultural institutions throughout the summer. The LA Galaxy ann...

Dewalt Explains NASCAR Exit

In a telephone press conference this afternoon, industrial power tools manufacturer DeWalt announced that it will not renew its agreement with Roush Fenway Racing to sponsor Matt Kenseth, driver of the #17 Ford Fusion for the 2010 NASCAR season. DeWalt executives Les Ireland, president of the North American Power Tools and Accessories Group; Roger Young, vice president of industrial and media...

Deal Flow 7-31-2009

The Tennessee Lottery have agreed to partner with the Tennessee Titans on a co-branded lottery game that provides a variety of prizes including the chance to win Titans Club season tickets for 20 years, and cash prizes of up to $100,000. The Route 66 Marathon finalized a deal for Williams Companies, a major energy and communications company based out of Tulsa, to become the title sponsor for ...

Who Buys Luxury Suites?

I recently had the chance to sit it in on a panel discussing database marketing and demographic profiling in relation to premium sales. Ron Contorno, who is the President of Full House Entertainment Database Marketing, talked about some of the things he’s learned through research and analysis that indicate how to best target premium sales prospects. One piece of research he referenced was an ...

Scenario Planning Meets Sponsorships

We all know that events and sponsorships have positive effects on communities and move the needle for sponsoring brands. However, especially in these whitewater economic times, is your entertainment or sport property able to communicate this principle to its existing and prospective sponsors? Has your organization contemplated this question multiple times already, but run out of fresh strategic...

Logo Mishap Lands Pak Cricket in Hot Water

A sponsor of the the Pakistan national cricket team was up in arms on Monday after the team played their first two internationals in Sri Lanka with jerseys that were missing an official sponsor's logo. After the complaint was lodged new jerseys were rushed (with the sponsor's logo) just in time for the team's third One-dayer at Dambulla yesterday, according to the report. "Apparently when the...

SponsorPitch in a Snapshot

Today, SponsorPitch announces the launch of Premium Pitch, a new breed productivity tool for sponsorship professionals. Building on the initial beta SponsorPitch site launched in mid-2008, Premium Pitch will provide unprecedented resources for sponsorship marketers to leverage their knowledge through existing social media channels, and a new content section to increase it. Some of the feat...

MSFT Kicking Around FC Barca Sponsorship?

Is Bill Gates hooked on the global game of soccer? Microsoft may be eyeing a deal with FC Barcelona, according to reports by spanish news outlet, Catalunya Informació. The paper says the software giants are in ongoing sponsorship talks with Barca while the squad is touring the USA, which visits Seattle's Qwest Field on Wednesday for a match with MLS' Seattle Sounders. The tour included a matc...

Deal Flow 8-3-2009

The ITF announced today that Invacare has extended its sponsorship of the World Team Cup wheelchair tennis event thru 2010. The Orlando Magic and Amway Global have signed a 10-year, $40 million naming-rights deal for the team’s new arena, according to SBJ sources. Benson Farms' quest for the Guinness Book of World Record's as the world's largest corn maze by a farmer, today announced sponsors...

How the Brightside Boys Turned an Idea into a Sponsor Idea!

New York's not typically known for niceties so Penn Station commuters were probably thrown for a bit of a surprise when the Brightside Tour paid a visit to the Big Apple. That is the Brightside Tour in partnership with Kodak. For the "Compliment Guys," also known as Purdue Juniors Cameron Brown and Brett Westcott, it started out as a simple plan to bring some cheer during tough times to the ...