Deal Flow 7-29-2009

WWE today announced a major partnership deal with 7-Eleven convenience stores and Pepsi Max to promote the Summerslam PPV on August 23 in Los Angeles. Today, Kia Motors teamed up with ABC.com to produce a five-episode Web series for the network's Web site, ABC.com called "Mysteries of the Universe." Indianapolis' 500 Festival announced today Finish Line signed a multi-year agreement as title...

Blowing Money on Sponsorships?

Last week’s column topic was about how Wal-Mart and other large retailers are commanding vendor brand marketing budgets in the same proportions those brands sell of their total sales through retailers. Since this action reduces the amount of dollars a brand has influence over spending, it logically follows that brand marketers will have fewer dollars to earmark toward sponsorship marketing ini...

Sponsorship ROI & Measurement 101

In this environment, it's tough to sell a sponsorship if you can't come up with a clear cut roadmap for measurement. With that in mind we thought it would be a good idea to share what we consider to be a very good primer on sponsorship measurement and ROI, as put together by consumer research firm, SponsorMap™. It's about 50 pages, but worth the read. Click on "full" at the bottom left of the ...

Hello World!

Welcome to SponsorPitch. We'll use this blog to tell you about changes around the site and talk about some of the hot topics in sponsorship. So here goes... We sent out our first newsletter last week. You can check it out online here: https://app.e2ma.net/app/view:CampaignPublic/id:23989.1450762610/rid:7dcb8cf580f4e6b4a9561e9313fb69ed If you're not already signed-up for our regular email...

Economy, Innovation & Ideas

Molly Beal of the Wall Street Journal wrote a good article today entitled "Winning at all Costs": http://online.wsj.com/article/SB122890850076094477.html?mod=googlenews_wsj In this article she discusses the ripple effect that dwindling sponsorship dollars may have on teams, leagues and venues. It's hard to escape the overall doom and gloom forecasts, no matter what your place is within the ...

SponsorPitch featured in Ad Age

Check it out: Bringing Together Sponsors and Events Online

What Happens When You Send A Paper Plane Sponsorship Proposal?

We have no idea, but one sponsorship seeker is about to find out. Hat tip: Brandon Van Dyck at Dickies Maybe the oddest request for #sponsorship I've received yet. A paper airplane. #itdoesntevenfly pic.twitter.com/0lFXLJ8u2J— Brandon Van Dyck (@brandonvandyck) July 7, 2014 What are the most extreme tactics you, or someone you know, has used to get the attention of a sponsor?

Aha! Moments Part I

Having a couple weeks under our belt, we thought we'd give you a quick sample of the types of properties that got their invite and created a "pitch" in the past week alone: - Pro Sports Tour - Touring Musical - Professional Gaming Events - Fashion Week - World-renowned Museum - Photography Tour - Reality TV Show - Outdoor Movie Events And we've only sent out the first small b...

Sponsorship Sales Secrets to Surviving the Recession

Today I guest posted on the thebusinessofsports.com on sponsorship sales secrets for 2009. http://www.thebusinessofsports.com I've reposted it below. ______________________________ Every day we hear about layoffs, another sponsor passing on renewal or worst of all, a league's entire operating model in jeopardy. Making your most effective pitch is more critical than ever and unless you're t...

1,000th Beta User!

Welcome, 2009.. a fresh start! Hope you're really optimistic, rested and ready to pitch! This is a short one - 2009 appears to want to be a LOT busier than 2008. We ushered in the new year with our 1,000th beta user! Pretty great. We haven't sent out all invites yet (we're sending out invites in waves for a number of reasons mostly dealing with managing traffic and responding to feed...