Yankees Score Highest In New Sponsorship Tool

Sports marketing agency, Genesco, which reps well-known sponsors like MillerCoors, Pepsi and others has launched a new, web-based tool that it says will help quantify which pro and college sports teams are the most valuable from a sponsorship perspective. Ranking teams off the field isn't as cut and dry as wins and losses so Genesco says that clients will be able to adjust different weights to ...

Help Us Make SponsorPitch Better For You

As we close in on 10,000 members, you've probably noticed that SponsorPitch is growing faster than ever before. In the past month alone, over 1,000 new marketing and sales professionals have discovered SponsorPitch for the very first time. We have many of you to thank for this. So that we can improve the experience you get from SponsorPitch, we're asking our valued members to do two things toda...

IPG Relaunches Sports Marketing Agency, Advantage International

Ad holding company, Interpublic Group, is relaunching the well-known agency brand, Advantage International, which was started in 1983 before being folded into Octagon in 1997. Whereas Octagon primarily serves athletes and events, Advantage's focus will be on corporate consulting and according to reports it's already got a couple big name clients. “Given the vibrancy of the sponsorship marketi...

Check Out The Ridiculous Stunt Hot Wheels Pulled Off At This Weekend's X Games

No, this isn't your childhood imagination come to life. It's the real Double Loop Dare from yesterday's X Games in LA. Nice work, Mattel. #activationstag

New Branded Apps Add Context To The Foursquare Check-In

Everyone loves a good deal when they check-in, but now a whole new class of branded apps are aiming to go beyond simple discounts and use their own content to add valuable context to the Foursquare experience. Last week, the company made it easier for brands to integrate third party apps into the full Foursquare check-in experience. From magazines to airlines, the network's new Connected Apps p...

Drive One Of These Cars? You're More Likely To Be Influenced By Motorsports

Audi, BMW, Chevrolet, Honda, Jeep and Mercedes Benz. That's according to Rochester, Michigan-based automotive market research firm, Foresight Research, which released its 2012 Automotive Marketing Communications Study today. Foresight interviewed 7,851 new vehicle buyers in the US over the course of two years, finding: - Overall, 16% of buyers who attended a racing event stated it significa...

[VIDEO] Happy Pillow Fight Day 2012.. Brought To You By 3M

Who doesn't like a good sponsored-pillow fight? In Taiwan, 3M and Carrefour Supermarkets kicked off the festivities, which will be held across the globe in over 100 cities later today. Who knew! #activationstag

Startup Supplement-Maker Gets Stock Pop With First Sponsorship Deal

With a sports spokesperson, a first sponsorship deal and a new national advertising campaign, one new OTC multivitamin product is embarking on an aggressive marketing plan aimed at growing initial awareness and pushing the brand into new markets. In fact, news of its first sports sponsorship deal sent the pink sheets stock up more 50% last week alone. Having recently signed a sports spokesper...

Macy's Teams Up With Clear Channel For Online Talent Search

Clear Channel Media and Entertainment and Macy’s have launched a collaboration that aims to spotlight up-and-coming music talent from across the country and provide one artist with the opportunity to perform during Clear Channel's iHeartRadio Music Festival in Las Vegas. As part of the campaign, 25 emerging artists to present to fans across America. Fans will then participate in an online vot...

Mobile Telecom Aims To Grow Into Global Brand With Series of Sponsorship Firsts

Only weeks after agreeing to a $1.8 million sponsorship deal to improve its image in Australia, Chinese mobile device maker, Huawei, has signed its first sports sponsorship in Western Europe. The deal with Spanish soccer club, Atlético de Madrid, supports the company's recent strategy shift from primarily business-to-business sales to more of a direct to consumer approach. Hence, the need for i...