Bank Gets Branding On NBA D-League Jerseys

In what many will likely view as another step towards one day seeing logos on NBA uniforms, the NBA Development League (NBA D-League) and BBVA today announced the bank’s logo will be prominently featured on NBA D-League team jerseys during the post season. In 2010, BBVA became the league's official bank at a cost of over $100 million for four years. BBVA’s logo will be featured across the bac...

Report: Motorola Out As NFL Partner

Motorola, which has branded NFL sideline headsets since 1999, is ending its 13-year sponsorship deal with the league, Crain's Chicago Business reports. The sponsorship will save the Schaumburg, Illinois-based company an estimated $40 million per year. Motorola Mobility, the consumer phone business that was spun out of Motorola, Inc. in 2011, is in the process of being acquired by Google. Verizo...

MiLB Team Celebrates Tax Day With Sponsored Headstone Giveaway

Minor League Baseball is known for its.. unique activations.. so it's no wonder that in the same week that one team gave away seat cushions to commemorate the Titanic disaster, another has decided to give away a free headstone on tax day. Boston Red Sox minor league affiliate, the Portland Sea Dogs, have partnered with a local funeral home to give away a granite memorial to one fan in attendanc...

Take A Virtual Tour Of The Netherlands Olympic Committee's Heineken House

Heineken has unveiled a virtual glimpse of its Holland Heineken House, the official national house of the Netherlands Olympic Committee at the London 2012 games. During the Games, North London's Alexandra Palace will host sports activities, bars, restaurants and appearances by top DJs and performers from The Netherlands. "Holland Heineken House celebrates its 20th anniversary this year an...

Coca-Cola Set To Expand Spotify Sponsorship?

The New York Post is reporting that Spotify, the Swedish streaming music service that launched in the U.S. less than nine months ago, will release its new iPad app with Coca-Cola joining the company as a global sponsor. Coca-Cola already has close ties to Spotify having partnered with the fast growing music service last summer to offer free trial subscriptions to its Twitter followers. Spot...

Marketers Use Mobile Games As Sponsorship Activation

Not content with simply advertising in existing games, some marketers are taking game-making into their own hands as a means of activating existing sponsorships. With the decreasing cost of production, more ad agencies delving into gaming and wider consumer awareness of the app store, it seems marketers can now produce and distribute their own game experiences that engage audiences around a spo...

In New York Tomorrow? Come Learn About SponsorPitch At NY Tech Day

Once in a while we get as much out of an event, as the event gets out of us. NY Tech Day is one such event. After shelling out the $35.00 to upgrade to a SponsorPitch subscription, the folks over at NY Tech Day spent a few weeks using SponsorPitch to reach out to potential partners and with an acute understanding of the problem SponsorPitch aims to solve, we were kindly invited to come be a par...

New Website Asks Fans To Vote On 'Worst Olympic Sponsors'

There are a lot of Olympic sponsors doing great things for the community and it's easy to lose sight of that in the midst of all the protests. Nevertheless, there is at least one gold medal that Olympic sponsors would rather not win. Amid growing protests around the business dealings of several high profile Olympic sponsors, a coalition of environmental and human rights groups have unveiled a n...

[VIDEO] 13 Recycled Water Bottles = Nike Jersey

Looking to reduce the environmental impact of their products, Nike has come up with a way to create its Euro 2012 jerseys out of recycled water bottles. Croatia, France, Netherlands, Poland and Portugal will be sporting the environmentally friendly kit this summer. Made using an average of 13 recycled plastic bottles per kit, shorts are created with 100% recycled polyester, while jerseys are ma...

Should Sponsors Share Deal Prices?

The better question may be do sponsorship sellers really have a choice, but more about that later... Hat tip to Daniel Scully for sending us this very interesting article. To catch you up, a few sponsors of the NRL (National Rugby League) have come together and seemingly agreed to share all of their sponsorship prices with each other in order to get a better handle on what fair value is (i.e....