Two Months Into Renewal, Kodak Asks Court To Be Released From PGA Tour Deal

Kodak has filed a motion with the U.S. Bankruptcy Court's Southern District of New York to reject several major advertising and sponsorship contracts, including its recent sponsorship renewal with the PGA Tour. The renewal was signed on December 14th, just over a month before the company filed for bankruptcy. In addition, Kodak is asking the court to reject its sponsorship of the PGA Tour's tou...

NASCAR Driver, Kenny Wallace, Puts Followers To Work In Sponsor Search

NASCAR veteran, Kenny Wallace, has found a way to enlist over 87,000 Twitter followers in his sponsorship search. Using the hashtag #sponsorkenny, Wallace set off a blizzard of tweets to companies and marketing people last night on Twitter. Here's what got it all started.. Wallace is looking for sponsors for the next four races, which come at a price tag of around $100K per. Wallace's loya...

AllState To Title Sponsor Eight-City Half Marathon Series in 2012

The 13.1 Marathon Series is in good hands for 2012 thanks to a new title sponsorship from Allstate Insurance Company. The company has locked in a multi-year deal for Allstate Life Insurance Company to become the title sponsor for the 13.1 Marathon Series, as well as all eight races. The Series, which started in 2010, will now be called the Allstate Life Insurance 13.1 Marathon Series. Terms of...

Six Flags Seals Deal On Home Improvement Partnership

Six Flags has secured a major new marketing partnership with Lowe's, the world's second largest home improvement retailer. The North Carolina-based company will be the Official Home Improvement Retailer and presenting sponsor of Opening Weekend at participating Six Flags parks across the nation. Landing a marquee sponsor in the home improvement category should provide a boost to Six Flags, whic...

Need Help Preserving Your Organization's Archives? There's A Sponsor For That

Preserving archives and artifacts in a digital format that will be accessible for future generations is a daunting task for libraries, museums and other cultural institutions across the world. Luckily, one brand is putting an emphasis, through sponsorship, on helping some of these organizations with their digital preservation efforts. In the past few months, this sponsor has helped the JFK Libr...

European Sponsorship Market Valued At $31.5 Billion

We all know that the sponsorship market is getting more global, but it's always tough to quantify it with hard numbers. So when a new report placed the value of the 2010 European sponsorship market at $31.5 Billion (€23.33b) we went back and compared that to some previous estimates around both global spending and European spending. First off, the value in this study had been previously estimate...

New Triathlon Series Lands First Big Backer

HITS Triathlon Series, being billed as the first race series to feature five distances at single event and with events taking place each month starting in December has found its first sponsor. HighTower, a national financial services company serving high net worth and institutional clients, will have a major presence at HITS Triathlon Series events throughout the United States, beginning with t...

Macy's Parade Provides Partners With Rare Combo: High Reach, Low Risk

Now in its 85th year, the Macy's Thanksgiving Day Parade is watched by more than 3 million people and an additional 50 million or so on television. In an era when moral clauses are a part of many major sponsorship contracts and negative headlines can be circulated instantly and repeated to ad infinitum, the iconic New York parade offers a rare combination of both high reach and low risk for fam...

The Most Exclusive Invite On Linkedin

Try a big fat sponsorship check. Yesterday, the below invitation-only linkedin group was created as an exclusive place for team partners to network, exchange ideas and get access to real-time sponsorship information. With the overwhelming presence of spam in most Linkedin groups (not ours --> join!), it may be something worth considering for your own partners. In the meantime, we'll file thi...

Investec Invests In 10 Year ECB Partnership

The England and Wales Cricket Board today announced that Investec has agreed to become the new title sponsor of Test match cricket for the next 10 years. The sponsorship, which will run until 2021, is the longest sponsorship agreement secured in the ECB's history. Financial terms of the deal were not released. Under the new deal, Investec will take over for energy provider npower whose 10-year...