[Video] Team Coco Tablet App Dials Up Presenting Sponsor

Team Coco and Turner are teaming up with a telecom today to launch the brand-new Team Coco tablet app. Presented by launch sponsor AT&T, the app will provide Conan's fans with exclusive, synchronized content delivered in real-time while they watch the show. The Team Coco tablet app will be available on both the iOS and Android platforms and can be downloaded free from the iTunes and Android...

Corporate Protesters Target Whitney Museum Partners With Fake Press Release

Under the heading MUSEUM BREAKS WITH TWO CORPORATE SPONSORS, APOLOGIZES TO PARTICIPATING ARTISTS, factions of the anti-Wall Street crowd it seems this morning issued a fake press with Whitney letterhead, correct press contacts and all. The presser said that the museum had decided to return money provided by two major sponsors of this week's Whitney Biennial—Sotheby’s and Deutsche Bank—saying th...

World Match Racing Tour Secures New Title Sponsor

Rapidly growing Forex trading platform, Alpari, will be the new title sponsor of sailing's World Match Racing Tour in a multimillion dollar deal announced earlier today in London. Throughout the five year sponsorship, the professional sailing series will be known as the Alpari World Match Racing Tour. The World Match Racing Tour, sanctioned by the International Sailing Federation, features ni...

Presidential Politics Front and Center at Daytona

Daytona 500 viewers today won't have to go far to be reminded it's an election year. While Mitt Romney will make an appearance at the track, The Rick Santorum for President campaign will sponsor its own car -- Front Row Motorsports' No. 26 Ford Fusion. This comes a day after the Tea Party had their say in sponsoring Jason Bowles' #81 Dodge entry in NASCAR's Nationwide Series event at Daytona. ...

Meet Kenny Powers, NASCAR Sponsor

Kenny Powers, the star of HBO's hit comedy series “Eastbound & Down” will make a cameo at Daytona thanks to a new promotional partnership with NASCAR Nationwide Series team MAKE Motorsports. In celebration of the HBO series’ season three debut on Feb. 19, the network has taken the unusual step to sponsor the #50 Chevrolet driven by T.J. Bell at DRIVE4COPD 300 at Daytona International Speedw...

Prankster Redirects JetBluePark.com To Yankees Website

It seems the Red Sox' naming rights check list left off one important item when announcing their deal with Jet Blue for the team's new spring training facility. The team forgot to register the website domain for JetBluePark.com. Instead, a guy named Eric Engelman registered the domain name JetBluePark.com last May a day after hearing that the Red Sox had announced a naming rights agreement w...

New Nike Apps Make Training More Social

Nike today rolled out two new wireless apps intended to make training more digitally connected. The company's new Nike+ Basketball and Nike+ Training footwear products launching this Summer will be an expansion of the digitally connected running products it first launched in 2006. will include interactive mobile applications that together deliver a revolutionary sport experience. First unveil...

FedEx-tends PGA Tour Deal Through 2017

FedEx has agreed to a five-year extension of its umbrella sponsorship of the FedExCup through 2017. Deal terms were not announced, but the FedExCup, launched with a six-year deal in 2007, will continue to offer $35 million in total bonus money to players, including $10 million to the winner. The Memphis-based package delivery company was reportedly paying $44 million a year to sponsor the Cup ...

Dewar's Launches DewarsHub For Mapping TED Topics

Dewar's Scotch Whisky is again teaming up with TED, the non-profit dedicated to Ideas Worth Spreading. For its 2012 conference, which runs from February 27th through March 2nd in Long Beach, California, Dewar's is taking a novel approach to mapping all the hot topics around technology, entertainment and design. Dewar's will capture the buzz around the talks through the "Dewar's Hub", an inter...

Beer Brand Aims For $1 Billion In Exports Using Sports Sponsorship

One of the largest beverage alcohol companies in South East Asia is expanding its sponsorship efforts in a big way as it looks to grow exposure of its product throughout Asia and abroad. In its latest deal, the brand has announced that it will be spending over $16 million to sponsor Spanish soccer rivals Real Madrid and FC Barcelona over a three year term. "This is possibly the first time in...