Teams Look To Cash In On Courtside

Sponsorship may still not be "between the white lines," but it's creeping ever closer. Earlier this month, the Indiana Pacers became the first NBA team to sign an on-court sponsorship deal and today Wall Street Journal confirmed last week's tip that Samsung will be bringing tablets to NBA benches this season. To round out a hectic day around the league, the Raptors have become the second NBA te...

The 6 P's of the Perfect Sponsorship Proposal

When you first start thinking about sponsorship it's often associated with an immediate financial need... I need money to get my event off the ground or fund this movie idea. I want to provide additional services to my local community or I want someone to help pay the bills on my race car. You know what I mean... It's this "what's in it for me" attitude that could be holding you back from de...

The First 3 Questions Potential Sponsors Ask Themselves About Your Proposal

You've been pounding away for months now, cold calling potential sponsors only to get the brush off from a gatekeeper or sending out proposals that never get a response. It's becoming depressing and you're starting to get upset, angry even, that no one can see your potential. Don't stress, you're not alone. It's the dilemma of many sponsorship seekers. If this is happening to you then it's t...

Watch Jon Stewart Take On Sponsored News Segments

Last night, John Stewart took on the topic of CNN's sponsored Couch Walk. Check it out... The Daily Show

3 Stats From This Week That Say It's A Great Time To Be Selling Music Deals

There's been a plethora of data out this week that point to an increasing appetite for music sponsorships. Here's three recent stats that make the case... 1. Fifty-one percent of U.S. consumers and 76% of festival attendees feel more favorable to brands that sponsor a tour or concert. Read more - Billboard 2. Sponsorship revenue at Live Nation is up 11% or $17.5 million over the first nine m...

Oops! Watch A 5-Year-Old Shoot Down Jimmy Kimmel Live Sponsor

In theory, the giveaway should be the easiest part of any sponsorship activation. Particularly, one would think, when the recipient is a 5 year old. Jimmy Kimmel found out otherwise when 5 year old prodigy Arden Hayes informed him he was getting an iPad for Christmas. Mediaite has the hilariously cute clip here, which was later edited for obvious reasons.

Custom Sales Research From SponsorPitch - Introducing Property Manager Elite

We're excited to announce today that for the first time highly customized sponsorship intelligence, tailored uniquely to your property and updated in real-time, is now a reality. If you spend a lot of time wading through the same reports every sponsorship seller is reading hoping for a lead or two that may be relevant, you're going to love customized research. Property Manager Elite uses alg...

How To Deliver Exceptional Value In Your Sponsorship Proposal

In part 1 of this 3 part series we looked at how to develop a sponsorship proposal that fits with the sponsor's marketing plan. Today, in part 2, we're going to look at how to deliver exceptional value in your sponsorship proposal by illustrating why your program is the very best marketing option for a potential sponsor. The key areas we'll explore... 1. Demonstrate a return on investment fo...

Survey Says Sponsors Want More Help With Measurement

The Association of National Advertisers (ANA) has released the findings from its latest survey titled “Sponsorship and Event Marketing Measurement” and the results indicate that nearly 75% of sponsors feel it is “extremely” or “very” important for their marketing partners to help with measurement. The top metrics desired from partners include: audience research on propensity to purchase/loyalty...

Digital Sponsorships To Exceed $2B Next Year

eMarketer expects sponsorships on digital properties to grow 24.0% to $1.90 billion this year in the US and $2.29 billion in 2014, compared to $1.54 billion last year, as more publishers focus on selling customized, “native” digital executions. The figures include spending on sponsorship ads served to any digital devices.