CAA Adds To Event Capabilities With Agency Acquisition

CAA Sports is beefing up its event hospitality capabilities. Today the firm announced it will acquire NYC-based Inside Sports & Entertainment Group, a full-service corporate hospitality, event management and marketing firm. The 25-person firm manages more than 250 events a year for corporate clients which include Microsoft, Morgan Stanley, Verizon, Merrill Lynch, Goldman Sachs, American Exp...

There's A New Player In Pain Relief

For a long time, the pain relief category has been dominated by the likes of Goody's, Tylenol, Aspirin and Advil. Enter UrgentRx. Today the 3-year old company is announcing a new sports marketing platform that will see the Denver-based start-up officially named the "Sponsor of Game Day Relief" for five professional sports properties: the Denver Broncos, the Indiana Pacers and Kroenke Sports &am...

Live Nation Sponsorship & Ad Rev ^15%, Closing In On $300M

Sponsorship & Advertising revenue increased 15% in 2013 to roughly $285 million with Live Nation's 200 person sponsorship sales force working with approximately 750 different local and national sponsors throughout the year. The $36.8 million increase over 2012 is being credited to the growth in online advertising, new sponsorship agreements globally, expansion of existing sponsorship arrang...

Here's What The Public Thinks About Heath Care Co's Signing Big $ Sponsorships

The rising cost of health care is a thorny topic on its own to say the least. Now, add in a few multi-million dollar naming rights deals and throw out a poll question and well, you can probably see where this is going. Via Portland Business Journal: The comments (here) show just how difficult it is for consumers to process a marketing investment in light of their own rising insurance premiu...

Scary Movies More Effective For Product Placement?

Brands spend over $8 billion annually on integrations in film. Still, relatively little is known about the conditions which make a product placement most effective. Heck, sometimes it seems pretty difficult to predict the success of movies on the whole, much less a brand placement within the movie. A new study though, entitled "The Impact of Fear on Emotional Brand Attachment", (via Businessw...

Who's Your State's Favorite Artist?

Using data pulled from streaming music services, a new study purports to show the most played artist in each state over the last year. To come up with this chart, the study sampled the listening preferences of about a quarter million listeners that have zip codes associated with their streaming music accounts. The results... That's just showing most played in absolute terms, which while sho...

This Vending Machine Only Dispenses After Sponsor Tweets

The Oscar for Most Brazen Act of Sponsored Journalistic Bribery goes to... Just when we were thinking this category was all locked up, Vanity Fair has launched a late bid with this sponsor vending machine. The publisher is hosting an on-site work space for more than 120 influential bloggers and online reporters covering tonight's Oscars on Hollywood Boulevard, but to unlock the vending machine...

Coke Crashes The Oscars

Pepsi paid big money to be an exclusive Oscars advertiser, but it was Coca-Cola who made the big cameo. With an assist from Big Mama's & Papa's Pizzeria, Coca-Cola's logo was splashed across millions of TV screens around the world despite technically sitting out this year's Oscars for the first time since 2005. Coca-Cola's SVP of Integrated Marketing Wendy Clark was appreciative...

So Just How Expensive Was That Samsung Selfie?

More than half of Millennials have shared a selfie (nevermind that older generations have no idea what one is) and that may be part of the reason Samsung's Oscars stunt, part of a pre-arranged ad pact between media buying agency, Starcom MediaVest, and ABC, became the most retweeted post of all-time. So what was the tab on this mobile power grab for Millennials? The Wall Street Journal repo...

It's Conference Season! Here's One To Attend

It’s conference season, and this year we’ve set our hockey allegiances aside and decided to partner with the leading sponsorship conference in Canada – the Canadian Sponsorship Forum. From July 9–11, over 300 sponsorship and marketing pros will gather at Ottawa’s RBC Bluesfest for the conference’s tenth installment, which will feature speakers from the Canadian Olympic Committee, PwC Canada, So...