Cyber Monday Discount Offer

Start 2014 with cutting edge custom intel for your entire organization! Subscribe to Elite by midnight and save 33%.

Here's How Music Streamers Feel About Corporate Sponsorship

According to Nielsen’s recently released Music 360 report, 74% of music streamers feel more favorable toward brands that engage them through music giveaways, sweepstakes and sponsorships.

Media Value of BCS Title Sponsorship Pegged at $200 M

That's what Kantar says. The WPP media and marketing measurement firm recently took a look at the value that past BCS title sponsors have received from the big game using ad equivalencies and sponsorship media value, which Kantar says estimates the additional sponsorship value of this exposure by applying weights for things like media source and location. In brown is the media value for each ga...

Barclays Drops Boris Bikes

Barclays will drop its controversial bike-share sponsorship deal with Transport for London (TfL) three years early, paying only half of the £50m sponsorship fee scheduled to run through 2018. Since launching in 2010, Barclays Cycle Hire has loaned out over 26 million of the highly recognizable blue bikes. "Barclays remains committed to the sponsorship agreement signed in 2010, but the bank and...

Chip Maker Pays $25 Million To Put Logo "Inside" Jersey

California-based chip maker, Intel, is taking its 'Intel Inside' advertising campaign to a whole new level with the company's new $25 million sponsorship of FC Barcelona. Defying conventional sponsorship wisdom, Intel will reportedly pay $5 million per year for 5 years to place its logo INSIDE the jersey of the popular spanish football club. The collaboration will also see the tech giant provid...

You'll Never Believe How Far This Pro Athlete Went To NOT Show A Shoe Brand

Milan striker Mario Balotelli, once dubbed the "The Most Interesting Man in the World" by Sports Illustrated lived up to the billing in Monday's tilt with Roma. According to Yahoo! Sports, Balotelli's deal with Nike may soon be coming to an end, which may (emphasis) explain why he would want to cover his shoes with newspaper headlines. Another theory is that the footballer was testing out Puma...

A Winner Emerges In Auction For IMG

William Morris Endeavor, with an offer of about $2.3 billion, is about to be the new owner of sports and entertainment marketing agency IMG. DealBook reports that the acquisition is scheduled to be announced later today. In the final round of bidding, William Morris Endeavor beat out former News Corporation executive Peter Chernin and CVC Capital as well as a bid from rival talent agency ICM,...

The Ten Biggest Sponsorship Stories of 2013

New Year's Eve is a great time to reflect on the year that was. Here's a few of our hand-picked sponsorship stories that made waves around here over the past 365 days... Tablets Take The Field Tablets hold promise for ushering in a whole new generation of tech-savvy sideline activations. Whether the promise of that opportunity was fulfilled in 2013 is largely a matter of opinion, but the buil...

Over 50% of Sellers Are Pitching 6 Months Out From Event

We put a wrap on our most recent poll and the findings, gathered from 266 responses, revealed that the majority of sponsorship sellers are pitching their opportunity to potential sponsors between 6-12 months before the actual event. The results, of course, may be a little biased from the average sponsorship seller since if you took the step of joining SponsorPitch, you are probably pre-disposed...

Sponsors Will Now Foot The Bill For *Some Of Your Mobile Data

We've all gotten used to sponsored Wi-Fi in public places. Paying for it in a mall, park or even a subway now seems almost unthinkable. Could mobile data be next? Yesterday at CES in Las Vegas, AT&T launched Sponsored Data, which looks to take this trend one step further. The gist behind the new program is that if you're an AT&T consumer, you shouldn't have to pay for data charges ass...