Barça Unveils £25m/yr Qatar Foundation Kit

This is what £125m deal will get you. FC Barcelona unveiled its new kit yesterday, which features Qatar Foundation taking over for UNICEF on the jersey front. In December, the non-profit agreed to sponsor the well-known football club at a rate of £25m a year through 2016. The deal ended Barcelona's long term stance of refusing commercial shirt sponsorship. The UNICEF logo will remain on the bac...

J.P. Morgan Secures "Biggest Sponsorship" in Cricket Grounds' 224 Year History

London's Lord's Cricket Ground, and its owner Marylebone Cricket Club, have come to a sponsorship agreement with J.P. Morgan which is being called the “biggest and most comprehensive” corporate partnership in MCC’s 224-year history. The sponsorship will provide the multi-national banking institution with naming rights to the Media Centre, hospitality facilities on-site and branding at the Londo...

Yingli Renews World Cup Through 2014

Yingli Green Energy has renewed its sponsorship with FIFA for the 2014 World Cup in Brazil. During a joint press conference, both FIFA and Yingli Green Energy's top management addressed journalists and guests from around the globe. The announcement was made by both FIFA officials and Yingli senior executives at the 2011 Intersolar show in Munich, Germany. The 2014 FIFA World Cup will help Ying...

Nestle Purina Partners on Multi-year Deal with Westminister Dog Show

Nestle Purina PetCare Company and the Westminster Kennel Club today announced a multi-year agreement making Purina the "official pet food sponsor" of the Annual Westminster Kennel Club All Breed Dog Show. "Purina is proud to be the official pet food sponsor of the Westminster Kennel Club Dog Show," said Steven L. Crimmins, Chief Marketing Officer for Nestle Purina PetCare, North America. "West...

Shopping Mall Giant, Westfield, Eyes $33 Million Naming Rights Deal

The largest retail property group in the world, Westfield, is considering a £20 million deal to become the naming rights sponsor of West Ham Olympic stadium, according to a recent report in Construction Enquirer. The deal wouldn't start until after the Olympics in 2012 and would rename the home of English soccer team, West Ham, to Westfield Stadium. According to the paper's sources, the deal...

Emirates Renews Breeders Cup Sponsorship

The Breeders' Cup and Emirates Airline have renewed their sponsorship agreement which makes Emirates the official commercial airline of the Breeders' Cup World Championships. Emirates has been a Breeders’ Cup sponsor since 2005. As a part of the new agreement, Emirates will also be an official presenting sponsor of Breeders’ Cup Challenge races on ESPN this summer and fall. Emirates will als...

Molson Coors, NHL Will Appeal Court's Decision

Molson Coors isn't losing the NHL without a fight. The Canadian Press reports that Molson Coors Canada and the NHL plan to appeal an Ontario court ruling that last week blocked what has been called the most lucrative sponsorship deal in NHL History. The ruling, handed down on Friday, stated that the NHL, in agreeing to a $375 million deal with Molson Coors, violated a previous agreement it h...

Hertz Embeds NeverLost Navigation Into Cycling Race

Cyclists in the 2011 Race Across America won't have to worry about getting lost. Navigation Solutions has announced Hertz NeverLost is the official Navigation Sponsor for the 3,000 mile bicycle ride across the United States, starting June 14th in Oceanside, California. Hertz NeverLost will allow RAAM crew and fans to follow their favorite cyclists along the RAAM route, while the cyclists them...

DHL To Transport Man-U Through U.S. Tour

DHL, Manchester United’s Official Courier and Logistics Partner, will be the title sponsor of the Club’s summer tour through the United States. The tour, lasting three weeks and starting in July, is scheduled to hit Boston, Seattle, Chicago, New Jersey and Washington DC. Through the title sponsorship, DHL has secured rights including player and club legend appearances, tickets, hospitality, ...

Take a Tour of KC's New LIVESTRONG Sporting Park

Check out these player previews, filmed in May, for a peak inside LIVESTRONG Sporting Park, as the final preparations are being made for the MLS team's June 9th opener. Livestrong and Sporting KC announced the groundbreaking six-year naming alliance back in March, which unlike pretty much every other naming rights partner in the world, the nonprofit foundation won't have to pay a dime for. In...