SyFy Expands Into 'Completely Sponsorable' Social Games

NBC's SyFy is expanding into the red hot social gaming space, in a move that Broadcasting & Cable reports will be "completely sponsorable." Incubated under the company's SyFy Ventures arm, SyFy Games' first releases will be available for Facebook later this year. Read more about SyFy's expansion into social games from Broadcasting & Cable. (function (){var a=document.createElement("s...

I'm Back To Blogging, And Here's Why...

This past weekend I happened upon a rant from @NCAAPartnership on Twitter, about my favorite topic, sponsorship ROI. Reading it inspired me to dig up and share an old blog post I had written. I found the blog post and discovered two interesting things. One, there was a comment I had never seen on the post that was really quite eye opening, that I think the whole sponsorship world should see ...

Fans Design Timbers' Alaska Airlines Plane

The Portland Timbers and Alaska Airlines have announced a winner in their “Paint-The-Plane” contest. Well, actually a tie. Elements of the two first-place designs created by Paul Wright, of Portland, and John Bode of San Mateo, Calif., will be combined into a final design that will remake the Alaska Airlines 737-700 jet and fly throughout the carrier’s network. The contest drew about 500 entrie...

Ahead Of The Curve: J.W. Cannon

This week’s featured professional is J.W. Cannon, Senior Project Lead at UPS. View J.W. Cannon's SponsorPitch Profile Why Sharing Information is Important to the Sponsorship Industry We’ve all been taught that the business world is dog eat dog – a world where information is closely guarded, much like a spoiled-rotten child treats his toys. A world in which he who controls the most toys win...

IndyCar Now Has An Official Air Ambulance

IndyCar now has an official air ambulance company. AirMed International announced today it has become the Official Air Ambulance of IndyCar, the governing body of the IZOD IndyCar Series and Firestone Indy Lights. Under the terms of the new sponsorship agreement, all IZOD IndyCar Series and Firestone Indy Lights employees and racing team personnel will become members of AirMed’s medical evacua...

Healthymagination To Headline GE's 3-Year PGA Tour Activation

GE and the PGA TOUR have announced their activation plans for a new three-year Official Marketing Partnership that will support GE's strategy for sustainable healthcare under the tagline "healthymagination." Healthymagination products, which are aimed at reducing costs, while promoting sustainable healthcare, will be showcased at eight PGA Tour events in 2011 -- on the course through on-site ex...

Brand Request

Imagine a place where sponsorship sales professionals could learn the challenges brands have, and respond with ideas to address them. Imagine a place where brand marketers willingly throw out what they want sponsorship to address, then sit back and receive ideas from sponsorship sales professionals, without sacrificing their identity. Welcome to that place. SponsorPitch found a marketer wi...

Boeing Renews "Meet the Press" Mobile App

Boeing has renewed its exclusive sponsorship of the "Meet the Press with David Gregory" mobile application across multiple platforms. Boeing and their Global Agency of Record, DraftFCB, partnered with Zumobi and msnbc.com to launch the "Meet the Press" App for iPhone, iPod touch and BlackBerry devices last spring with Boeing as the exclusive sponsor. Since that time, the app has been among the ...

Virginia Is For Sponsors

In 2009, the Virginia Department of Transportation closed 19 of the state’s 42 rest stops, saving nearly half a million dollars per stop. They've been re-opened now, but Virginia Governor Bob McDonnell is still looking for ways to defray the operating costs of them. He's hatched a plan to sign corporate sponsors that will pay for the opportunity to be showcased at the State's safety rest areas...

The Pac-10 Gets An Official Secondary Ticket Provider

TicketCity is now the Official Secondary Ticket Provider of the Pac-10 Conference, offering fans a marketplace to buy and sell tickets for all Pac-10 sporting and championship events. The partnership, announced today, will continue through conference expansion as the Pac-10 becomes the Pac-12 with the addition of Colorado and Utah for the 2011-2012 college football season. “This is our first p...