Report: Qwest Field To Become CenturyLink Field After April 1st Merger

The Omaha World-Herald is reporting that the $22 Billion merger between telecommunications companies, Qwest and CenturyLink, will result in a name change for Seattle's largest stadium. The Omaha World-Herald writes: All Qwest properties — including Qwest Field in Seattle, home to the National Football League's Seattle Seahawks and Major League Soccer's Seattle Sounders, and Qwest Arena in Boi...

UNM Athletics Turn to A Giant Pencil For Fan Engagement

Sports properties looking for new ways to engage office supply partners (e.g. Office Depot, Office Max, etc.) should take a close look at the following promotion executed by Lobos Sports Properties at a recent University of New Mexico home basketball game. Lobos Sports Properties created a promotion where a blindfolded fan had to locate a giant pencil positioned on the court in a given time fr...

PNC Bank Cuts Philly Flower Show, Says It Will Diversify Sponsorships

After paying more than $7 million over 20 years to be presenting sponsor of the Philadelphia International Flower Show, the Pittsburgh-based financial services institution says it will end its deal and diversify its sponsorships in the region. The event is the "largest indoor flower show in the world" attracting more than 250,000 people each year. From the Inquirer: "It was and is a great re...

Folsom Field Scoreboard Outs Frontier Airlines Naming Rights Talks

In one of the more bizarre leaks of a naming rights story, someone snapped a photo of the scoreboard at Folsom Field with the words Welcome to Frontier Stadium. Yesterday, after the photo was posted to a school message board, school officials acknowledged that they were in talks with a Colorado-based company, according to Boulder's Daily Camera. The paper reports that the message was put up to...

Telemundo Gets Into IndyCar

IndyCar's Newman/Haas Racing (NHR) announced today that it has formed a marketing collaboration with Telemundo Communications Group. The partnership pairs Oriol Servia with NHR and links them with Telemundo, a division of NBC Universal. Telemundo will use the deal to provide value to advertisers and partners that are looking for a new platform to market to the Hispanic marketplace. “Our clien...

PwC Takes Professional Services Role For Sochi 2014

PwC will be the Official Professional Services Provider for the XXII Olympic Winter Games and XI Paralympic Winter Games in Sochi. PwC is the Official Professional Services Provider to the Games. As part of the deal, PwC will work with the Sochi 2014 Organizing Committee on over 70 projects in the areas of planning, preparation and staging of the Games, including taxation, human resources, sust...

NASCAR Ratings Are Up, Will New Sponsors Follow?

WCCB-TV / Fox Charlotte's Audrino Bigos checks in with Charlotte Motor Speedway's Scott Cooper to see how NASCAR sponsorship is trending through the first three months of 2011. On the heels of an upswing in NASCAR ratings and a new race entitlement, things seem to be looking up at CMS. (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture....

Bridgestone Makes Its Indian Premier League Debut

Bridgestone India has followed up Hero Honda, in sponsoring the Mumbai Indians for the fourth edition of the Indian Premier League (IPL) T20 Cricket Tournament. The tire maker announced today that it will be an associate sponsor. The deal will run through 2014 and represents Bridgestone debut in Indian Premier League. A Bridgestone arm patch highlighting the slogan “Your journey, Our passion...

MLL Scores Sports Authority As Title Sponsor Of Pretty Much Everything In MLL

Major League Lacrosse and Sports Authority Inc. have agreed to make the sporting goods retailer an Official Partner of Major League Lacrosse beginning in March, 2011. Under terms of the agreement, Sports Authority will become the exclusive national sporting goods retailer of MLL. Here's the operative part of today's announcement: "Sports Authority will be synonymous with Major League Lacrosse....

Microsoft Named Official Sponsor Of Rugby World Cup

Microsoft has been named an Official Sponsor of Rugby World Cup 2011, to be held this fall in New Zealand. As part of the deal, Microsoft will supply technology for Rugby’s showcase Tournament. A suite of software and cloud product services, valued at $2 million according to ComputerWorld, will be available to the Tournament’s key stakeholders including Windows 7, Microsoft Office 2010, Windows...