UEFA Names First National Sponsor For EURO 2012

UEFA unveiled the first Polish National Sponsor for UEFA EURO 2012 today in Warsaw. Polish confectionary company, E. Wedel, will receive a wide range of rights, including brand recognition in official premises and the ability to run ticket promotions for its customers. "The signing of the first Polish National Sponsor for UEFA EURO 2012 marks another milestone in the build-up to the final tou...

Brand Marketers Are Missing Out

I have always found impressive individuals selling sponsorship. Be it my earliest days screening sponsorship solicitations for Powerbar, AT&T Wireless, and Dockers at FCB Sports, to the first time I pitched Sponsorwise to the IFEA, to just last week talking with an NBA account executive and a leader of a relatively under the radar property, the level of knowledge I find usually impresses ...

Team Creates Non-Alcoholic Sponsor Kit For Kids

Amid, new calls for a U.K. ban on alcohol sports sponsorship, one football club today announced a hybrid solution that maintains its relationship with the all-important alcohol category. While Crabbie's, Alcoholic Ginger Beer, sister brand, will be showcased on Hibernian FC first team shirts and adult replica kits, non-alcoholic sister brand, John Crabbies Cloudy Ginger Beer, will be feature...

MLB Ballparks Help United Launch Post-Merger Brand

The Chicago Cubs and Chicago-based United Airlines have agreed to a new three-year exclusive agreement making United Airlines the Official Airline of the Chicago Cubs and Wrigley Field, and extending a partnership that began in 2004. Starting with the 2011 season, United will be the only airline visible in Wrigley Field and on the road with the Cubs. As a part of the extended partnership, the...

Entertainment Social Network Launches Sports Check-Ins, Media Partnerships

Entertainment social network, GetGlue.com, has launched a has launched a host of new sports partnerships as it looks to expand its functionality into sports viewing. GetGlue is a social network for entertainment, which says it has more than 900,000 users and 12M ratings and check-ins for TV shows, movies, music and books each month. Fans use GetGlue apps to check-in while consuming entertainmen...

Red Sox' New Spring Training Facility Named JetBlue Park

JetBlue Airways Corporation has signed an eight-year extension as the Official Airline of the Boston Red Sox and the Official Airline of Fenway Park. Additionally, the airline will sponsor JetBlue Park, the new Spring Training ballpark for the Boston Red Sox in Lee County, Florida. "From the outset, our relationship with JetBlue Airways has been a true partnership based on our shared commitme...

Hugo Boss Asks Mclaren Fans To Design Team's Overalls

Hugo Boss, a longtime partner of Vodafone McLaren Mercedes, is tapping into the fashion sense of crowds by launching a new interactive promotion that lets fans design a unique set of overalls for Lewis Hamilton and Jenson Button to wear at an upcoming grand prix. Using the Hugo Boss website (hugoboss.com/mclaren or facebook.com/hugoboss), fans can select from a palette of colors, styles and pa...

TRX Sponsors You (and Drew Brees)

Want to join Drew Brees in one company's endorsement portfolio? TRX, the suspension training equipment company probably best-known for its wacky Drew Brees video promos, is the latest company to 'sponsor' every day people with a new campaign that uses social media to identify the every day athletes that deserve the company's sponsorship cash. The "TRX Sponsors You" campaign asks every day athl...

Delta Scores Hat Trick With AEG, 3 New LA Deals

Delta Air Lines and AEG today announced a new multiyear agreement that will add Delta, already the official airline partner of the L.A. Lakers, as an official founding partner and official airline of STAPLES Center, an official partner of The GRAMMY Museum at L.A. LIVE and the official airline of the L.A. Kings. Delta will also gain a presence throughout the L.A. LIVE sports and entertainment d...

St. Louis Fed Sponsors YouTube Contest

This isn't your father's Fed. The Federal Reserve Bank of St. Louis is showing its down with social media (you know, down in the way your parents are down), launching a YouTube contest for national economic education. The Bank is seeking online videos that illustrate the importance of an independent central bank for a high school audience. The third annual contest was announced yesterday and r...