Bing Is Lebron James' Official Decision Engine

In a statement released today, Bing announced it was "the official decision engine of the site LebronJames.com and one of the presenting sponsors of “The Decision” program." Microsoft has a long-standing relationship with LeBron, including the launch of a website in 2007 – LeBron.msn.com. "Bing is thrilled to support LeBron on his journey, and most importantly, raise funds for the Boys and G...

Links 07/07/10

Deals Budweiser to be presenting sponsor for Vicente Fernandez' U.S. touring over next 3 yearsAviva has agreed to a four year, £20million deal to become the new title sponsor of Premiership #RugbyBing: The official 'decision engine' for LeBron JamesItaly’s Serie B rebranded Serie bwin Trends & Tidbits Should football clubs have multiple shirt sponsors?The arts must resist corporateIt...

Links 07/08/10

Deals Kyocera named title sponsor of Mile High Music Festivalhref="http://www.timeslive.co.za/sport/soccer/article538485.ece/Italy-rsquo-s-Serie-B-rebranded-Serie-bwin">Italy’s Serie B rebranded Serie bwin Trends & Tidbits Soccer team offers monthly shirt sponsorships Activations Ferrari, Marlboro unveil new F-1 team logoPabst Blue Ribbon artwork on display in Arizona; part of t...

Hyundai's New Sport: Car Football

Have you heard of car football? Hyundai launched the Car Football Championship to support the company's 2010 World Cup sponsorship. There are eight teams total in the Championship, with game highlights distributed through social media channels such as YouTube. Check out Brazil v. Argentina. via Automotto

Activation Tactic of the Week

Are you looking for new ways to promote team/player affiliations in high-traffic outdoor settings? Are you looking for new ways to "own" subway and train stations? Nike leveraged is "Write the Future" World Cup campaign in Denmark by giving a subway station in Norreport a complete makeover. The campaign was designed to demonstrate Nike's support for Denmark footballer Nicklas Bendtner, with th...

Links 07/09/10

Deals Breeders' Cup Renews Deal With Grey Goose For Three More Yearshref="http://ht.ly/28JVS">Tottenham announced a new £20million shirt sponsorship deal w/ software infrastructure company Autonomy Trends & Tidbits Miami Heat should reap windfall from Lebron James Activations Hyundai's New Sport: Car FootballPabst Blue Ribbon artwork on display in Arizona; part of the four-year-...

Corporate Spending Off 10% at ISC in 2010

International Speedway Corporation, the operator of 13 racetracks across the country including Daytona International Speedway and Talladega Superspeedway, tempered its outlook for the second half of 2010 while reporting lower than expected net income and overall revenue in the company's second quarter. Sponsorship, hospitality, and advertising revenue could be down as much as 10% on a year-over...

B of A Launches New Spot for MLB All-Star Game

For the first time in three years, Bank of America has introduced a new baseball-themed ad spot (below) for the Midsummer Classic. As the Official Bank of Major League Baseball, the company announced it will debut the new :30 during the 2010 Major League Baseball All-Star Game, taking place tomorrow night on FOX. "The story of baseball is an important part of our American culture and our coun...

Links 07/12/10

Deals Olympus passes some US Open Series rights to Best BuyVolvo Retains Title #Sponsorship Of India International RegattaPittsburgh and the Penguins with 5 founding sponsors: American Eagle Outfitters, Dick’s Sporting Goods, PNC Wealth Management, the University of Pittsburgh Medical Center and VerizonNissan Renews Title #Sponsorship With ING #Miami Marathon Health And Fitness ExpoBurger ...

Grand Marnier Serves Up U.S. Open Olympus Series Sponsorship

Grand Marnier Liqueur has entered into a partnership with the USTA to become an official sponsor of the Olympus US Open Series. Grand Marnier will also sponsor seven Olympus US Open Series events, including the Atlanta Tennis Championships, Farmers Classic, Bank of the West Classic, Mercury Insurance Open, Western & Southern Financial Group Masters & Women’s Open and Pilot Pen Tennis. ...