SponsorPitch on StartupsLive.TV

I had an awesome time with Dennis from StartupsLive.TV and if you're interested in start-ups, you should definitely check them out for some great insights. Want to learn more about our plans for SponsorPitch? Watch the video interview: SponsorPitch on StartupsLive.TV

Cause vs. Sports. Rethink.

Just had a 3-hour lunch with one of the sponsorship industry's foremost thinkers and I'm even more pumped about what we're doing here. Get on board, we're leaving the station! Now to an interesting topic that's been dominating the sponsorship forums on linkedin, twitter, etc. Unless you've been under a boulder, you've seen the recent Performance Research study about consumers being more rec...

Perfect Pitch Fridays VI: Prove It!

Yesterday, got a direct message on twitter saying "@sponsorpitch You guys have a great concept." After extending our gratitude came this follow-up question: "Now, help me understand how companies justify blowing big $ in untrackable sponsorships? Is there something I'm missing?" While some lawmakers and media would like you to believe otherwise, sponsorship pros know that demonstrating ROI and...

Regional Banks Putting on the Breaks Too?

Every night approximately 1,000 people pack Manchester, New Hampshire’s Palace Theatre for shows ranging from The Producers to Sweet Charity. Citizens Bank is a corporate donor, but this would seem a long way away from the media wave of nationwide scrutiny being cast on bank sponsorships. Nevertheless, while the spotlight’s on the big national banks and their multi-million dollar sports de...

Property Spotlight: Vail Film Festival

The Vail Film Festival was one of the first properties to sign-up for SponsorPitch back in January. With the event coming up this weekend, we figured we'd check in with them to see how things were going as they gear up for the 6th annual event running this year from April 2nd-5th. Founded by actors, filmmakers, and dedicated film enthusiasts, and in close partnership with the Town of Vail ...

How Can Teams Treat Sponsors Better?

Darren Rovell's cnbc blog post today on the New Jersey Nets sponsorship efforts led to some interesting discussion. I think in general, it is a good time to sweeten the pot for your partners with soft benefits (remember, soft benefits are "experiences" or other value delivered with minimal hard cost association). From the article, it sounds like many of the extras being thrown in are experie...

2. Herm Edwards - Cadillac

Herm Edwards/Jets - Cadillac This one could have easily been #1. The conversation may have bothered Former Jets coach Herm Edwards, but Cadillac likely didn't mind the additional exposure. Continue to #1 >>

Some Truth Behind Every Joke

We're back! There's some truth behind every joke. Just in case you were confused, the preceding message was just an attempt at some April Fools Day fun. With that said, we thought we'd use the day as an opportunity to show how uneducated and ridiculous some of the accusations currently being lobbed at the sponsorship industry really are. Got a few emails so thought we'd clear that up right ...

Sponsor Spotlight: ZipCar

If you're not in NYC, Boston or San Francisco or a handful of other major cities you may not yet be familiar with ZipCar. ZipCar was founded in Boston and offers "car sharing," which is increasingly becoming a legitimate alternative to car rentals in many major cities. ZipCar seeks to be the antithesis to car renting and offers a lot of unique customer delights, sort of like Jet Blue. I...

Deals: U2 & Blackberry

The world's most famous band is headed back on tour for the first time in three years and this time they're taking they're taking their crackberries with them. The 360 World Tour, which will include 14 U.S. cities in the summer of this year, announced that Blackberry will headline their tour as the top sponsor as one component of a deeper strategic partnership, which presumably will includ...