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Perfect Pitch Fridays V: When Not to Pitch at All

Virtually every conference you attend, blog or book you read about sponsorships will tell you that you have to research, research, research in advance to learn about a sponsor's business so that you can know what makes them tick and tailor your pitch accordingly. Unfortunately, we're seeing a lot of real-time case studies of why it's more important than ever to do due diligence on a potentia...

Is your sponsorship BECOMING the story?

First, check out spitter (sponsorships + twitter): http://twitter.com/sponsorpitch If you don't know what twitter is yet, you should. Check it out. Now on to the blog, you know it's bad when a sponsorship story makes it on the front page of TMZ: Northern Trust Bank Bailout Even if your company's own balance sheet is in order, in the scope of the current witch hunt, you're taking a big ...

IEG Fights Back

Chicago, Ill. – IEG, LLC chairman Lesa Ukman has weighed in on Sen. John Kerry’s call for a ban on sponsorship by financial companies who receive TARP funding. This proposed legislation could have a devastating effect on sponsorship and the communities it serves. Sen. Kerry, Sponsorship Is Not Wasteful Spending Lesa Ukman --------- For the full statement: IEG Responds to Federal Initiative...

McD's and American Airlines to Keep Spending

McDonald's and American Airlines executives came out yesterday and announced that they would keep sponsorship budgets flat for 2009. Not exactly a ringing endorsement for sponsorships, but given the events of the past week and the macro-environment we're in, perhaps a needed dose of some perspective. It goes without saying that these are scary times for properties that rely on heavily on sp...

Introducing SponsorPitch 1.2

Today we released our second build of SponsorPitch and while it took a little longer than expected, we hope you'll be pleasantly surprised because the truth is you played a big role in it. Here are some of the highlights of this release: * New sign-up/sign-in functionality directly on the homepage, * A complete overhaul of the dashboard/profile function for both sponsors and properties, *...

Perfect Pitch Fridays: Promote Your Pitch!

First day of Spring in NYC and it's snowing! Awesome. Now that I have that out of the way, this will be a short post because in a few minutes we've got an interview with http://startupslive.tv. Should be fun. Check it out if you can and you can even ask questions so feel free to lob us some softballs. First, a note about profiles. Please fill profiles out completely as this is the only ...

Rough Weekend for Sports Sponsorships

With perhaps the greatest sporting event in the world taking front stage this week, more bad press this weekend on sports sponsorships. In case you missed it, here are a couple links: Companies shed sports sponsorships Sports finds it is not immune to the bitter economic chill It would be nice to see a few more stories on what strategies sports org's and properties in general are em...

What do you like? What don't you like?

Heads up.. we'll be mixing and matching some new features over the next week or so. We'll stick with a few and probably end up scrapping some things you could do without. Let us know what you think! What makes your job easier and adds value? What is "ehh"?