Gearing Up for Fashion Week

Twice a year couture and luxury designers of fashions and accessories pack the pearly white tents of Bryant Park, as well as other lavish venues throughout New York. One of those venues will be showcasing up and coming New York designer, Patrik Rzepski. Patrik has been lauded as Top Young New York Designer by Vogue and his collection has been reviewed by such publications as the New York O...

Fashion Week Feeling the Crunch

Quite a day yesterday! Following up on our previous post about Fashion Week, more signs that this year will offer some amazing entry points for brands looking to get involved: Nice Knowing You, Fashion Week Parties While this year's event will be more subdued, marketers who still have the budget to do so, will find more affordable and flexible opportunities to get involved with brand nam...

Audi's Inauguration Tie-In

In case somehow (we don't know how, but..) you missed it, Audi blanketed yesterday's inauguration coverage as the "Exclusive TV Sponsor of the Inauguration." Here's the press release Audi issued to announce the affiliation: Audi Lines Up Unprecedented Sponsorship of Inauguration Coverage Today, there was some debate over whether Audi was right in "aligning with a political figure." Sorry, b...

Perfect Pitch Fridays III

Week 3.. Sorry folks, this is coming late today. We've been jam packed with meetings this week for some very exciting announcements we'll have coming up soon! Also, next week you'll see some pretty major feature updates, which we think will make the sign-up/sign-in process a whole lot clearer (we could have done this better in the beginning, but thx for sticking it out and making suggestions...

Beta Invites Update

Happy Monday. Hope your weekend was filled with less work and more play. This week, you'll start noticing some pretty substantial changes around here. We think these feature updates will allow you to use the site in a more effective and efficient way. Just so you know, we've decided to slow down the beta invites until these updates are implemented. Hey, it's Monday: Time to reread the 10...

Sponsorship Spending Projections Revised

Whenever you get new information, it's always important to consider it in a broader context, right? That's what a journalism professor once told me at least. So let's see.. interest rates are at historical lows. Prices on everything from real estate and equities to consumer products and fuel are dropping like a rock. And economists are touting the prospect of a deflationary death spiral. Ye...

Watch out Mad Ave Commuters

Nothing like a good ole fashion Madison Avenue slush-puddle to get the day started. Fell in one on the way to the gym, but after a kick-ass workout, feeling energized to make things happen today! So here's the deal... we're working on some awesome new features, which will be evident when our platform opens to the public. Also, securing technology, agency and marketing partnerships. Some v...

Location & Date Upload in Dashboard

Folks, We're in the process of making it much easier to upload locations and dates for these locations to each of your profiles (in the My Property section of the dashboard). We'll have this revamped soon. Please hang tight, and thanks for your patience.. :-)

Perfect Pitch Fridays IV: The Waiting Game

Sponsorship is quite often a practice in persistence. As a property (or a seller of sponsorships), nirvana comes when YOU GET THE CALL from an agency or brand interested in learning about sponsorship opportunities. Since 90% of the time, you're pounding the pavement to "pitch" them, when they come to you it's puppies, ice cream and christmas day - all rolled into one phone call. The time...

New Sports Leagues in 2009

In case you haven't heard, two brand new sports leagues are planning to make a go of it in the second half of 2009. United Football League Women's Pro Soccer Even with the best of business models, launching a new league in this spending environment would seem to require a herculean effort. In fact, the AFL decided to take a one year hiatus for the 2009 season so it will be interesting t...