WTA Inks Business Services Sponsor

The WTA has announced a multi-year, multi-million dollar global partnership with Xerox. Under the agreement, Xerox will become the WTA's exclusive supplier of business services and office document technology. "Xerox is one of the world's leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family," said Stacey Allaster, Chairman & CEO of ...

Texas Aims To Raise $3.5 Million From Transportation Sponsorships

The Texas Transportation Commission today approved a rule change enabling the Texas Department of Transportation (TXDOT) to accept sponsorships to pay for roadside upkeep, maintenance at safety rest areas and litter control. The state says that the sponsorship program, expected to launch this spring, could provide up to $3.5 million annually in additional revenue. “We applaud TxDOT for thinkin...

Formula 1 Adds Official Airline

Emirates and Formula One have announced a far reaching five year agreement that will make one of the world's fastest growing airlines a Global Partner of Formula 1 starting with the 2013 season. The Financial Times reports that the five year deal is "worth about $200 million." As part of the deal, Emirates will have a strong branding presence at 15 top races across Europe, Asia, Australasia,...

Hilton Confirms USOC Renewal

Hilton today announced that it has renewed its sponsorship of the U.S. Olympic and Paralympic Teams, which will now extend through the 2014 Olympic and Paralympic Winter Games in Sochi and the 2016 Olympic and Paralympic Games in Rio. "Hilton HHonors is proud to extend our commitment to Team USA through 2016 not only because it's a great cause, but because it aligns so closely with our founder...

Credit Sponsor Lets Fans Loan The Team

Online credit company, Freo, and the dutch soccer team it sponsors, PSV Eindhoven, have come up with a unique way to get the attention of fans. Through the Freo Loan League website, fans can now take a virtual tour of the team's stadium and scout out items they would like to borrow from the team. To be awarded the object they desire, fans must use the website to explain what item they want an...

Sony Shows Off Device Integration With New Skyfall Spot

Sony's "Skyfall Intelligence Gathered” ad was released today and the spot is jam packed with Xperia phones and tablets, Sony Vaio computers and Bravia TVs. 007 shows off the seamless device integration that Sony hopes will help it compete with connected competitors like Apple and Samsung. Sony's upcoming Skyfall product placement is also supported by this snazzy new website dedicated to the co...

NFL Names Official Cloud Software Sponsor

The National Football League and SAP today announced a multiyear sponsorship agreement that will make the German multinational software company the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The deal comes less than a week after the company's cornerstone sponsorship of MetLife Stadium. The NFL says it will utilize cloud solutions fr...

LG Shakes Things Up With Legendary Elevator Prank

In another stroke of guerilla marketing genius/horror/humor, LG Electronics recently used an elevator as the scene of its latest prank. The viral video, accompanying the tag line "So Real, It's Scary," has been been viewed more than three million times in less than five days and was created to promote the clarity of LG's new IPS ("in-place switching") monitors. The consumer electronics giant re...

Pizza Chain Follows Back Twitter Followers With Creepy Mushroom Mascot

Pizza chain, Mellow Mushroom, recently came up with an interesting way to promote its growing social media presence. The Atlanta pizza chain now in 120 locations nationwide, told fans to follow it on Twitter and it might follow them back with the pizza chain's mastoc. The "Follow Us and We'll Follow You" campaign, while admittedly a little creepy, could provide an interesting idea for teams and...

Ad Shops Look To Save Symphony By Making It Social

Ad agencies, Havas Worldwide and Perfect Fools, have teamed up with the Netherlands' Metropole Orchestra, to make the modern idea of the symphony a little more social. The orchestra’s subsidy and existence is currently under threat, according to Perfect Fools, and to raise awareness and save itself, the orchestra is trying this new approach. On October 26h, the Metropole will play a symphony cr...