LA Kings Crown QSR As Club's First-Ever Presenting Sponsor

The Stanley Cup champions, the Los Angeles Kings, wasted no time getting ready for the shortened NHL season. Today, the club announced that McDonald’s will serve as the club's first-ever season presenting sponsor. The groundbreaking deal, which will be integrated across the club's operations, will run through the 2014 NHL season. McDonald’s has been associated with both the team and Staples C...

Nudists Need Sponsors, Too

Well, this is interesting. The Wall Street Journal is out with a piece detailing the American Association for Nude Recreation's efforts to court corporate america. From WSJ: The nation's largest nudist association is looking for corporate sponsors, and leaders think this might be their moment in the sun. Now that the organic food movement has given the word naked a wholesome new meaning—sugges...

Headwear Co. Sponsors Music Festival on a Bus

Headwear company, Buff, recently put music in motion... literally. The company sponsored a music festival on a bus as it traveled through the streets of Barcelona. Take a peek. H/T: PSFK: #activationstag

Nike Stokes Rivalry With New Rory Ad

Now that it's official, Nike and Tiger Woods took the opportunity to welcome Rory McIlroy to the family. Check out the video just posted to Nike's YouTube page... #activationstag

The Next Frontier For Gaming: Your Living Room Walls

In a push to make gaming a lot more immersive, Microsoft used this past week's CES conference to debut a proof-of-concept project called IllumiRoom, which integrates projected visualizations into the gaming experience. The effects in the sample video below are rendered in real time and are captured live -- not special effects added in post processing. IllumiRoom uses a Kinect for Windows ca...

Agency Uses Social Media Flash Mob To Secure New Assignment

There are many tactics that can be used to get your foot in the door with a potential new client. Today, social media sites make access easier than ever. With access however, comes responsibility. Knowing that canned messages would be instantly discarded, one agency recently came up with a more personal way to court a potential client. Cornett Integrated Marketing Solutions of Lexington, Ken...

For Every $1 Marketers Spend on Music, This Company Wants 30 Cents

For every $1 that marketers spend on music, Live Nation wants at least 30 cents. That's the $300 million goal, according to a fascinating new BloombergBusinessWeek article. How confident is Live Nation that it can grow its sponsorship business? Seeking to double profit from advertising and sponsorships over the next five years, the company will be looking for 10 to 15% growth in earnings each y...

Marketers Flock To Fashion Hackathons Ahead of February

Fashion and technology are increasingly intertwined at the bi-annual New York Mercedes Benz Fashion Week. So it may come as no surprise, that, as Racked points out, there will be not one, but two sponsored fashion hackathons this year, each separately organized by major media companies. Hearst yesterday announced the creation of the first Hearst Fashion Hack. More than 150 developers will com...

Dunder Mifflin Copy Paper Crowdsources Super Bowl Ad

Using ad crowdsourcing website, Tongal.com, Dunder Mifflin Copy Paper has tasked the creative community with coming up with "a super funny and entertaining TV commercial – to possibly air in Scranton, PA during The Big Game in February 2013 – that will generate awareness, excitement and love for the expanded line of Dunder Mifflin products." But it's not all fun and games. There's a real produ...

Sports Court Of The Future Offers New Sponsorship Possibilities

On-court sponsorship inventory is for the most part updated on a season, tournament or game-by-game basis, but just imagine if through embedded lighting on-court messaging could be updated throughout the game just like rotating field boards? While still a ways off, new technology called ASB Glass Floor could hold the promise of offering sponsors a whole new level of flexibility. Via PSFK, check...