Automaker Lets Friends Sponsor Your Car Purchase

Kudos to Dodge for being the first to capitalize on the crowdfunding craze. Last week, the Chrysler brand launched the "Dodge Dart Registry," a new online program that provides a creative way to raise money toward the purchase of a new Dodge Dart. The Dart Registry, DodgeDartRegistry.com, allows consumers to configure and customize a Dodge Dart, and set a goal for the amount of money they want ...

Taylor Swift Makes Diet Coke Deal Official

Yesterday, Taylor Swift took to YouTube to confirm the rumored deal with Diet Coke. The announcement video below has already racked up over 75K views. #dealstag

Omnicom Merges Sports Marketing Siblings

In the second major sports marketing M&A deal this month, one of the largest sports marketing agencies, GMR Marketing, announced this morning that it has begun a merger with Omnicom sister sports marketing agency, SportsMark. The merger of two Omnicom agencies in the experiential marketing space, both parties say will bring together GMR’s strategic digital and consumer engagement capabiliti...

[VIDEO] Your Brain on Music

British music artist, Sivu, recently partnered with two charities, Barts and the London Charity and CLEFT, to create his latest music video, ‘Better Man Than He,' entirely inside an MRI scanner. To provide a glimpse into brain activity on music, the artist sat inside the MRI machine for 2 to 3 hours according to PSFK. To see how things turned out, check out the video below. #activationstag

Match Made in... the Midwest. Kid Rock, Harley Partner Up

Harley-Davidson today announced an exclusive partnership with Detroit rock legend, Kid Rock, including a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee over this Labor Day weekend. The partnership names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicks off Feb. 2nd, 2013, in Kansas City. Harley-Davidson plans to offer fans un...

It's Good To Be King

The 2012 Stanley Cup Champion, Los Angeles Kings, are debuting nine new partnerships for the 2012-13 season. The news comes in the same month that the club unveiled McDonald's as its first-ever presenting sponsor. Joining the golden arches on the LA Kings sponsorship roster are Travel Alberta, Tiffany & Co., The Flame Broiler, Graham Watches, GEICO, Cornerstone OnDemand, United Healthcare,...

65,000 Ping Pong Balls Later, Lifestyle Co. Throws Unforgettable Pool Party

If you're a lifestyle media company that caters to the hip and jet-set, like say UrbanDaddy, the expectations are pretty high when you invite everyone over for a sponsored pool party. So what's one to do? Using 65,000 ping pong balls, three high powered projectors above the pool and an iphone app, the nightlife brand and its agency, Red Paper Heart, created an experience to remember. Take a loo...

Target Sponsors Hilarious Tweet-to-Runway Fashion Show

On January 24th, everybody's favorite discount retailer, Target, launched their Everyday Collection with the first ever "Tweet-to-Runway show" - a fashion show inspired by everyday tweets. Thousands participated online tweeting to @Target with the hashtag #EverydayShow. Hundreds of tweets were then chosen to be performed live on the catwalk, alongside models and products from The Everyday Colle...

IBM Brings Analytics To Rugby Football Union

The Rugby Football Union and IBM have agreed to a strategic five year agreement that makes IBM the Official Analytics Partner for the RFU. As part of the deal, IBM, similar to its other activations, will implement an analytics solution to provide fans with real-time insights into the game. Unique to rugby, IBM will launch the IBM TryTracker, which will include the ‘Keys to the Game’, provide pl...

Hands Down, The Best Sponsorship Tweet. Ever.

When the lights went out at the Mercedes-Benz Superdome, Audi, which had a $4 million ad spot in the big game, was ready to pounce... Not to be outdone, some other fast-thinking advertisers had their own response to the power outage. Here's a sampling... Oreo SodaStream Best Buy Pepsi #humortag