[VIDEO] Check Out VW's Awesome Beetle Shark Cage

A few back we wrote that Volkwagen had entered into a fascinating new partnership with Discovery Channel to sponsor Shark Week and part of the deal, the german auto manufacturer would be developing a custom drivable underwater shark cage. Discovery has run several promos, but none have actually shown this thing in action. Well, here it is... Discovery Channel's 25th Anniversary of Shark W...

Chicago Woman Proves Its Possible To Survive On Olympic Sponsor Products

For more than three weeks DraftFCB Copywriter, Terin Izil, ate McDonald's, drank Coca-Cola and only showered with Procter & Gamble products proving that it is possible to survive exclusively on a diet made of Olympic sponsor products. Take that Olympic junk food haters! Dubbed the "5-Ring Diet," Izil has been exclusively using Olympic sponsors' products since July 20th as part of an effort ...

Finally... Someone Has Built A Shoe That Can Receive and Display Tweets

To celebrate its sponsorship of the first "Social Games," the good folks over at Adidas recently managed to configure a red adiPower Barricade to receive and display tweets. Fans can tweet the shoe directly @adidasbarricade. Check out the video below for the details. H/t: Pocket-lint.com #activationstag

Retailer Brings Fast Fashion To Music Fest With Same-Day Delivery Service

As the official fashion partner for Virgin Media's V Festival, UK online department store Very has launched what it is calling the world's first festival delivery service. Using a special mobile website designed for the festival, fans can purchase any of the brand's 50,000 fashion or home lines directly from their phones on the Friday of the festival, with free next day delivery at V Festival. ...

Uh-oh. One of Cycling's Biggest Backers Is Behind On Sponsorship Payments

One of the biggest cycling sponsors in North America is not denying rumors that it is behind in paying sponsorship invoices, but the CEO of Idaho-based Exergy says it still plans to meet all of its sponsorship obligations. Exergy CEO James Carkulis yesterday told Cycling News that delays in some of its energy projects have trickled down and affected sponsorship payments. Despite the delay, Ca...

Disney Live! Teams Up With Online Learning Leader

Kaplan has found a new way to make online learning fun. The New York-based company which offers personalized online learning programs for students in kindergarten through 8th grade in math, reading and writing, has signed on to become an official sponsor of Disney Live!, a series of interactive touring theater productions featuring Disney-themed stories for families with young children. As p...

Four Sponsorship Lessons From London 2012

There's a lot of research out there on which sponsors won or lost on their Olympic sponsorship investment. In the 19 slides below, London's Thinktank International breaks it all down to four key takeaways for sponsors. Definitely worth a quick read. Olympic sponsorship: winners and losers of the London 2012 Olympics from Thinktank International, London #strategytag

Here's Why Every Big Media Company Now Wants To Get In The Sponsorship Game..

Added value events are nothing new to old media, but it sure seems that "sponsorship" is the term du jour for media companies looking to sell brands on a mix of what traditional sponsorship professionals would see as primarily ad-based assets. This leaves some in the industry scratching their head. It's almost like advertiser has become a bad word so the next best thing is sponsor. Joe NeCastro...

Check Out CharityBuzz For A New Way To Fundraise

We're always on the look out for cool new services that might be able to help out our members. So when Carbon NYC recently asked us to offer up a summer internship for charity on fellow NYC-based startup, CharityBuzz.com, we were intrigued to learn more. Altruism aside, we could use an extra pair of hands this Summer! CharityBuzz helps more than 1,000 nonprofits harness a new, collaborative m...

Phone Maker Kicks Off 'Biggest Marketing Campaign Ever' With Entertainment Deals

Last October, SponsorPitch clue'd you into the role that events would play in what Nokia was billing as its biggest marketing campaign ever -- by a factor of three. Now that the Lumia has officially launched, we're seeing those plans come to fruition. Six Flags Entertainment has secured a marketing partnership with Nokia to support the launch of the new Lumia 900. A custom Lumia application wi...