International Sailing Fed Scores Official Hotel

IHG, one of the world's largest hotel companies, has become official hotel provider to the International Sailing Federation in a deal that will run through December 2013. The sponsorship provides IHG with extensive marketing and image rights to ISAF and will provide discounted rates to ISAF members. The partnership will allow ISAF members to book rooms at exclusive rates at IHG hotels includin...

Milwaukee's Bradley Center Gets First Naming Rights Partner

Chicago-based bank, BMO Harris, will take naming rights to the Bradley Center, home of the Milwaukee Bucks, in a six year deal announced earlier today. The updated name, the BMO Harris Bradley Center, will take effect immediately as part of an $18 million sponsorship push that also included four major Milwaukee-based companies: Harley-Davidson, Kohl’s, Northwestern Mutual and Rockwell Automatio...

Anatomy of a Sponsorship Proposal - What Worked and What Didn't

Back in 2011 I decided to investigate sponsorship opportunities for my drag racing team. I looked around the internet for resources, found some information and put together my first sponsorship proposal. Long story short, it failed to get a response. Not because I didn’t put in the effort. But because I was selective in my approach and didn’t follow through on some of the fundamental aspects o...

Amex To Offer Customers Farmville Rewards For Everyday Spending

American Express and Zynga, creator of some of today's most popular social games, today announced a new partnership that will offer Zynga's 300 million active users with in-game incentives for everyday spending. The partnership is aimed at boosting American Express Serve, a new line of reloadable prepaid cards from the New York-based financial services company. Gamers that sign-up for Zynga S...

IOC To Rethink Olympic Partner Program

Spurred by the rise of social media and price inflation for domestic sponsorship deals, the IOC has decide to take a break from signing new deals to its Olympic Partner program. The Financial Times reports that the IOC will re-evaluate every aspect of its sponsorship program from categories to pricing as it looks to give a makeover to a marketing program that earns the IOC more than $1 billion ...

Ralph Lauren To Launch 'Sports of Summer' Sponsorship Campaign In Late June

Upscale fashion brand Ralph Lauren plans to incrementally up its investment in advertising and marketing this Summer. What better way to do that than by leveraging and celebrating its ties to sport? The Sports of Summer campaign will kick off in late June and promoting the company's official associations to golf, tennis, polo and the Olympics. "Beginning with Father's Day, we will be celebrat...

With New Packaging, High-End Tequila Takes Aim At Events

Dobel Tequila and Perry Farrell, the creator of the Lollapalooza Music Festivals and front-man of the rock band Jane’s Addiction, have teamed up on a $10 million experiential marketing campaign, which will have heavy focus on events. As part of the campaign, Dobel has become the official tequila of Lollapalooza Music Festival. Elwyn Gladstone, Proximo Spirits SVP of marketing, told Shanken Ne...

Watch: Nike's New Soccer Ad

Nike's new viral ad for Euro 2012, which includes a LeBron James cameo, asks fans to find the hidden tunnels and unlock exclusive content marking a major shift in ad strategy according to Wieden+Kennedy London which created the spot. “Instead of making a big ad for TV then putting together a bolt-on interactive version, what we have done is make a interactive film and experience, then created...

[VIDEO] Beckham Plays Beethoven For Samsung Olympics Activation

Check out this awesome viral ad created by Samsung with Olympic Games Ambassador David Beckham. Using some precise footwork and a 15-foot wall of drums, Beckham used the GALAXY Note and the illustrative capabilities enabled by the S Pen to recreate Beethoven's Ode To Joy. #activationstag

The Sports Sponsor Of The Year Is...

Via Sports Business Journal, Bridgestone last night took home Sports Sponsor of the Year at the publication's annual Sports Business Awards here in New York. In the video below, VP Consumer Marketing Phil Pacsi explains to SBJ how the Nashville-based tire company created a successful sponsorship strategy that goes extends well beyond endemic motorsports to include strong ties to sports like foo...