Events Add Key Differentiator To Clear Channel's Digital Radio Entry

Clear Channel's entry in the fiercely competitive digital radio platform wars is growing faster than you might expect. iHeartRadio recently registered 10 million users in eight months of service, a feat company executives say is "faster than any other internet service." While well-known competitors like Pandora, SiriusXM and Spotify are focused almost exclusively on their digital efforts, Clear...

Video Chat Coming To Fantasy Football Via Groundbreaking G+ Partnership

NFL.com Fantasy Football presented by Verizon will be integrated with Google+ Hangouts, making it the first fantasy game to incorporate multi-party video chat according to Google and NFL officials. The new capability, which is sure to facilitate unprecedented trash talking, will facilitate multi-party video chat between up to 12 participants. Google+ Hangouts allow friends to connect face-to-...

Soccer Teams Strip Down To Find Shirt Sponsors

Here's something new. Apparently, Football League club, Yeovil Town, has taken its 2012-13 team photo shirtless in an effort to drum up interest for its shirt sponsorship. The team recently started their pre-season friendlies without a shirt sponsor after their previous sponsor, Jones Building Contractors, decided not to renew the team's shirt deal. BBC has the full story here. Meanwhile, t...

Check Out The VW 'Pin It to Win It' Promotion That Uses Google Street View

Have you considered using Google Street View in a marketing activation? Volkswagen, with an assist from Ogilvy, recently did and here's what happened. Volkswagen's Street Quest is a Facebook challenge to find and 'Pin' as many Volkswagens on South African roads as possible, using Google's Street View application. Check out the clever campaign in the video below. #activationstag

Report: Bankrupt Sponsor Owes Nearly $10M In Rights Fees

The meteoric rise and fall of the sponge-maker category was nothing short of extraordinary. Accruing deal after deal, SpongeTech raised visibility overnight with more than 30 major sponsorship deals in less than two years. Thanks in part to the media hype around these deals and the discussion board frenzy they created, the assumption by many seemed to be that the now bankrupt company had been v...

[VIDEO] Watch BMW's Brilliant Mini MINI Haul Javelins & Hammers Around Olympic Stadium

OMEGA and BMW may not have the biggest marketing budgets as compared to Olympic sponsor heavyweights like Visa, P&G and Coca-Cola, but when it comes to getting noticed at the Olympics they may not have to. Both brands by the nature of their products are being afforded a rare and valuable invitation to participate on the field of play -- a sponsorship rarity in any sport, most especially the...

7 Emotional Factors That Influence A Property's Value To Its Partners

A new study by market research firms, Ipsos Reid and TrojanOne, recently identified and measured properties on seven key drivers of consumer sponsorship equity. Rather than evaluating on quantitative metrics, the study set out to value the emotional equity that a property has potential to confer on a partner through sponsorship. “There are hard measures available – attendance, viewership, awa...

Timelapse: How To Wrap A Train Station From Head-to-Toe

London's Stratford station got a full makeover for the 2012 Olympic and Paralympic Games. To get commuters in the Olympics spirits, Lloyds sprinkled sporting items around the station such as a full size volleyball net, trampoline, a table tennis table, a wrestling mat, a hurdle, an archery target and a tennis net. On a normal day more than 55,000 passengers use Stratford station with an additio...

How Big Beers Sponsor Small Without Bullying Local Breweries

When big brands (with bigger marketing budgets) descend on fast growing local events, it's often a sensitive issue. On one hand, bigger brands can offer more resources to make the event better for eventgoers. On the other hand, loyal local sponsors often get pushed out due to exclusivity issues. For fans and consumers, this can often send the wrong message in these cynical corporate times. Fo...

Expedia Sponsors Premier League Refs

Expedia, the world’s largest online travel agency, has signed a deal to sponsor officials in the Barclays Premier League, the npower Football League, The FA Cup with Budweiser, the Capital One Cup and other domestic, professional matches. The one year sponsorship Professional Game Match Officials Limited (PGMO), the governing body of officials, gives Expedia exposure at over 2,500 professional ...