Shopping Mall Developer Aims To Bring More Events To LA With Latest Partnership

Westfield Group, one of the largest shopping mall developers in the world, has signed on as an Official Marketing Partner of the LA Sports & Entertainment Commission (LASEC). As part of Westfield’s marketing partnership, Gary Williams, U.S. Senior Executive Vice President, Westfield Property Group, has been elected to serve on LASEC’s Board of Directors while Larry Green, Senior Vice Pre...

Check Out Valencia's New Twit Kit

Top Spanish soccer club, Valencia, came up with an interesting solution for filling some empty space on the front of their jerseys. The club, which currently has over 35,000 followers, put its Twitter handle, @ValenciaCF, on its kit for their most recent game with Barcelona. Despite being one of the biggest clubs in Spain, Valencia is one of nine La Liga clubs to begin the season without a sh...

X-Factor Gets Official Wireless Partner

Verizon will be the official wireless partner of the X Factor, which premiered last night and continues tonight on Fox. The New Jersey-based wireless carrier will becoming the presenting sponsor of The Xtra Factor App for smartphones and other mobile devices including tablets. The free App will give customers access to exclusive content and features available only to Verizon Wireless customers....

Mercedes-Benz Superdome? Saints Pitch Naming Rights With Temp Signage

In an effort to help potential sponsors visualize their brand name on the Superdome, Saints executives have been putting up signs and taking pictures of what the Dome would look like with their name on it. Someone snapped this photo of a banner reading Mercedes-Benz SuperDome, which had apparently been part of the pitch, and submitted it to New Orleans' local CBS affiliate, WWLTV. Yesterday, Sa...

Team Sponsor Will Pick Up $6.7 M Tab If Kobe Plays In Italy

Update: Virtus Bologna president Claudio Sabatini says that Kobe's management and the Italian team have reached an agreement. "It's 95 per cent done," he told Italian media. "We just need the two signatures now. We couldn't allow it to be any longer." A Canadian company may foot the bill for an Italian team to acquire an American player. Kobe Bryant has been offered $6.7 million to play for ...

Valencia's Twit Kit Boosts Followers By 9%

Despite being one of the biggest clubs in Spain, Valencia is one of nine La Liga clubs to begin the season without a shirt sponsorship. Without a sponsor, what's a club to put on the front of its own jersey? In what must be a first in pro sports, Valencia decided to put its own twitter handle on the front of its jersey. The club's twitter account, which was launched on March 24th, pulled in 1...

10 Skills of Successful Sponsorship Sellers

Next week I'll be speaking before a group of senior leaders and board members of nonprofit organizations about corporate sponsorship. Because some of the executives who belong to this organization are in a career transition, including from the for profit to the nonprofit sector, I promised to share with them important skills and characteristics of individuals who are successful in corporate spo...

Barcelona Approves $230 M Qatar Sponsorship

Despite strong criticism, FC Barcelona's assembly members unanimously approved a landmark deal with with Qatar, now the richest country in the world, through its Qatar Sports Investment agency by a vote of 697 for, 76 against and 36 abstention votes. The decision to put a sponsor on the team's jersey for the first time in its 112-year history did not come without some vocal opposition, but with...

Get To Know UNIQLO

Less than a month until Japanese fashion retailer, Uniqlo, launches its two U.S. flagship stores (on Fifth Avenue at 53rd Street and 34th Street Herald Square) the fast growing clothing brand is going on a pop-up and sponsorship blitz throughout the city. It's all part of a plan to make Uniqlo, which plans to open 200 stores in the U.S. by 2020, a household name competing with other fast fashio...

Beer Is Now Officially the Most Litigious Category in Sponsorship

If there was any doubt that beer has become the most litigious sponsorship category in sports, MillerCoors put that to rest today with a brand new lawsuit filed in Massachusetts Superior Court. MillerCoors is suing the NFL's New England Patriots, claiming the franchise reneged on an exclusive deal in the beer category, CNBC reported Monday. MillerCoors claims the Patriots signed a deal that wo...