New Balance Considers Naming Rights Deal

Boston-based New Balance, never a brand to be much interested in the stadium name game, is said to be considering a deal for this $500K opportunity we wrote about over the summer. If signed, the sponsorship would be one of Massachusetts' first high school naming rights deals. The athletic apparel company has taken out paperwork for the naming rights bid, city officials told the Gloucester Times...

Can A High School Sponsorship Network Be Both Turnkey AND Engaging?

With 57% of high schools pursuing at least some form of corporate sponsorship and another 25% citing a lack of sponsorship sales knowledge, some entrepreneurial sponsorship types are seizing on the opportunity to help educators better understand how they can monetize school assets with sponsors. One of them is School Sports Media, LLC a division of Mission Media Services, Inc. which specializes...

Check Out Man U's Bowling Viral With BetFair

The viral video below, intended to show off BetFair's mobile capabilities, is being used to promote starsandstrikes.betfair.com, where fans can place a free bet on the next round of the Manchester United bowling contest for a chance to win a trip to Old Trafford. Nice activation. Hat tip: @TomGlad. #activationstag

Paramount Finds Multiple Marketing Partners For Footloose Remake

The much anticipated release of Paramount Pictures' Footloose remake will have some heavy marketing clout from a wide range of promotional partners. today announced their national promotional partners in support Footloose opens nationwide on October 14th. Aiming to reach a diverse audience, Paramount has partnered with HSN, Herbal Essences, Greyhound, Bootbarn, Salon Perfect, Walgreens and Foo...

USA Water Polo Books Official Hotel

USA Water Polo and IHG (InterContinental Hotels Group), the world's largest hotel group by number of rooms, have entered into a multi-year partnership that will make IHG an official hotel partner of USA Water Polo. IHG portfolio of brands that will have rights in the deal include InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Reso...

Falcons Get Credit Check

Atlanta-based, Equifax, announced today a multi-year agreement to become the official credit and identity information partner of the NFL's Atlanta Falcons. The sponsorship includes joint promotions, branded radio segments, prominent signage at the Georgia Dome, on-field contests, digital programming and other advertising. "Equifax is proud to 'rise up' as the official credit and identity infor...

This City Has A Fresh $10 Million Tourism Budget To Spend in '12!

Fueled in part by a $3.8 million cash infusion from BP, the New Orleans Tourism Marketing Corp. voted yesterday to spend almost $10 million in 2012 to market New Orleans to visitors around the country. Part of the funds will be allotted to special events, such as Christmas New Orleans Style and the Essence Music Festival. $600,000 and $257,000 have already been earmarked for those events, accor...

Raiders New Sponsor Looks To Crowdsource Licensed Products

Just as Zazzle has turned the collectibles industry on its head with its online crowd-sourced merchandise platform, it's now changing the face of the licensed products industry with what has the potential to be a groundbreaking new team sponsorship. The Redwoods City-online retailer, which allows users to upload images and create their own merchandise, or buy merchandise designed by other membe...

National Guard To Brand Sleds As Part Of USA Luge Deal

USA Luge and the National Guard have signed a one-year sponsorship that will brand USA Luge sleds, jackets and race suits with National Guard logos. As part of the deal, The National Guard will also assume title sponsorship of the 2011 USA Luge Start Championships. USA Luge has three athletes enrolled in the National Guard’s World Class Athlete Program, which allows athlete / Soldiers to train...

WHOA! Did Maryland Athletics Turn Play Calling Into A Sponsorship Asset?

Some might say that Lowe's needs a hail mary to compete with Home Depot's awesome ESPN Gameday activation, but even they probably didn't have this in mind. Did the Maryland Terrapins break new ground last weekend when they incorporated a sponsor into the on-field play calling process? It seems a Lowe's Home Improvement logo was used in the top right corner of the board that coaches use to signa...