This Airline Just Spent $56 Million To Rename A Cable Car

London Mayor Boris Johnson has cut another major public-private partnership, today announcing that Emirates will spend £36 million to rename London's first new urban cable car 'Emirates Air Line.' Set to open in summer 2012, the aerial car will allow up to 5,000 passengers to cross the Thames River each hour. The Emirates Air Line will connect north and south London, travelling between two new ...

Four Things Every Retailer Should Know About Cause Marketing From Komen's CMO

At last week's Center for Retailing Studies Retailing Summit 2011, Katrina McGhee, chief marketing officer at the Komen Foundation, gave a keynote presentation entitled Cause Marketing: What Every Retailer Should Know. McGhee should know what retailers should know. As executive vice president and chief marketing officer, she is responsible for Komen’s global marketing, communications, events, m...

Yanks Loss Will Cost Sponsor $1 Million+ in Revenue

East coast fans might not have much baseball to watch with the Yankees, Red Sox and Phillies all now knocked out of the MLB post-season. For Yankees sponsor, Steiner Sports, the recent loss cuts a little deeper. According to Bloomberg, Steiner Sports will lose at least $1 million in revenue. "It’s a seven-figure miss,” Brandon Steiner said in a telephone interview. “Now I really have to sta...

Panasonic Expands Soccer Platform With New 3-Year Deal

Panasonic has signed a new three-year sponsorship agreement which will make Panasonic the "Official Consumer Electronics Partner" of U.S. Soccer as well the "Official Sponsor" of the U.S. Men's and Women's National Teams and renews these same designations with Major League Soccer. The new 3-year partnership will extend through the end of the 2014 MLS season and expand Panasonic's nearly 10 yea...

'Mother Church of Country Music' Gets Biggest Sponsor in 119 Year History

Nissan, which relocated its headquarters from California to Nashville in 2005, continues to invest in its new home. Today, the automaker is set to announce a major sponsorship with the famed Ryman Auditorium, which will include a country music nationwide talent search called Nissan Recording Sessions from the Ryman. While the Ryman has had various sponsors of concert series in the past, the ...

Manchester City Becomes First Premier League Team To Partner With YouTube

Manchester City has become the first Premier League club to sign an official content deal with the video sharing giant, YouTube. The partnership, announced earlier today, will enable the Club to distribute rights-owned or in-house created videos on YouTube, which receives over 3 billion views per day worldwide. Manchester City will also be able to manage the advertising around its own content, ...

Maserati Makes Splash With Sailing Sponsorship

Luxury auto brands are virtually synonymous with the sport of sailing so it probably comes as no surprise that Maserati, which has a history in the sport dating back to the 30's, is taking on a new adventure with world-famous ocean sailor, Giovanni Soldini. Solidini will captain the Maserati's attempt to break the Cadiz-San Salvador (Bahamas), Miami-New York and New York-Lizard Point (UK) speed...

Bing's AMC Deal With Walking Dead Includes Stagger-On Promotion

Bing is activating its AMC partnership around the Season 3 premiere of 'The Walking Dead' by sponsoring a contest where fans can channel their inner zombie to appear as a walk on, or as they put it- a 'stagger on' - in an upcoming episode of the show. "..head over to Bing Shopping to find everything you need to pull together your own Walking Dead costume," Lisa Gurry, Director, Bing writes on...

Apple Is Biggest Gainer In Best Brands List

Coca-Cola has returned to the top spot in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year, while Apple jumped to the number eight spot with a brand value that reportedly increased 58 percent over 2010. Apple is this year’s top riser and, for the first time, sits amongst the top 10 brands listed in Interbrand’s report. The order of the top seven brands in the list saw...

These Are The Brands Consumers *Think* Are Olympic Sponsors

Brands like Coca-Cola and Visa spend nine figures to sponsor the Olympics, but according to a new study many of their competitors may be getting a free ride when it comes to consumer awareness. Less than a year from the London 2012 Olympics, consumers may be unaware who many of the major sponsors are, sports marketing experts say, leaving them at greater risk of ambush around the Games. A recen...