Mizzou Athletics Gets An Official FroYo

Red Mango, the Dallas-based frozen yogurt chain with more than 130 locations across 25 states, has signed a marketing and sponsorship agreement with Mizzou Athletics. The deal marks the second agreement of this kind for Red Mango and an NCAA Division 1-A athletic program. As part of the sponsorship deal, Red Mango will now be served at the Mizzou Athletics Training Complex. "We're excited to ...

Ford Activates New Partnership With Life-Size Lego SUV

Ford's new customer acquisition strategy may give the automaker a roughly 10 year jump start on the competition, which, you know, usually markets to people of legal driving age. Check out this Ford Explorer, which was created with more than 380,000 Lego bricks and marks the beginning of a new long-term alliance between Ford and LegoLand Florida theme park, which will go so far as to provide kid...

This Brand Will Spend $1 Million This Year Sponsoring Youth Sports

A Minnesota-based grocery chain has committed $1 million to sponsor over 1,500 youth sports teams in key markets across the Northeast, Midwest and West Coast. The sponsorships which began last spring, it says, underscore the company's commitment to its local neighborhoods. All told, the sponsorships have supported 1,542 teams--761 baseball teams and 781 soccer teams--providing more than 20,00...

Watch > The GPS Scavenger Promotion That's Sweeping Across Sweden

The Swedish Post is sponsoring a GPS competition that challenges participants to become the first to download and deliver virtual packages. Each day a new parcel becomes available via iPhone, with the first person to deliver that parcel safely, winning the contents of it. But enough talking.. check out the video. #activationstag

The Importance of Brand Agendas in Consumer Storytelling

Many of marketing's mover and shakers are gathered in New York this week as Advertising Week kicks into full swing. Microsoft's Mel Carson caught up with Jonathan Mildenhall, VP, Global Advertising Strategy & Content Excellence for The Coca-Cola Company to talk about how the beverage giant is linking consumer interests, brand agendas and business goals through its experiential marketing eff...

Have You Seen 50 Cent's New NASCAR Sponsorship?

Less than a month after launching, 50 Cent's new energy shot drink, Street King, is on a marketing tear... advertising on double-decker buses, throwing launch parties in major cities and releasing a new track of songs named after the beverage. He's even got a NASCAR sponsorship deal (see below). Street King donates a portion of the revenue from each bottle sold to the United Nation’s World Foo...

Study: Mets Get Most News Coverage For MLB Naming Rights Partner

According to research conducted by Joyce Julius & Associates, Inc., a firm that specializes in measuring sponsorship media, Citi Field led all 20 MLB naming rights deals in getting news media exposure for its sponsor during the 2011 regular season campaign. Joyce Julius calculates the value of news coverage by comparing the media exposure results to the cost of reaching the same size audien...

Is This The First Airport To Sell Sponsorship To Its Control Tower?

In what may be a sponsorship first, one Oregon airport is looking to sell branding on its control tower. The Rogue Valley International-Medford Airport in Medford, Oregon is talking to an unnamed corporate sponsor about putting a company logo on all four sides of the 100-foot control tower. The deal, if it goes through, could be worth $300,000 a year over a 10-year term. Read More From The Hu...

With 40 Million Streams To Date, American Express Takes Its Act Overseas

American Express Unstaged, the live streaming music series launched in 2010, is taking its act overseas with a live performance from Coldplay in Madrid later this month. The popular series, which is in partnership with VEVO and YouTube, has been streamed over 40 million times over the course of five concerts. The latest performance will be livestreamed globally from Madrid on October 26 on You...

Labatt Loses NHL Lawsuit

The legal battle surrounding Molson Coors blockbuster deal with the NHL may have finally found a resolution as the Ontario Superior Court of Justice has dismissed Labatt's most recent lawsuit. Mr. Justice Geoffrey Morawetz said that the reasons behind the dismissal will be released at a later date. The case hinges on the question of whether the NHL had a binding agreement with Labatt that pre...