PowerShares QQQ Expands Support of Champions Series Tennis

Exchange-traded fund, PowerShares QQQ, has signed a three year agreement with the Champions Series, a collection of tournaments featuring the greatest names in tennis over the age of 30, to become the title sponsor of the national tennis circuit. Already a title sponsor of the PowerShares QQQ Champions Challenge in Chicago, PowerShares QQQ will become the umbrella sponsor of the entire series s...

Betfair Helps Bitter Rivals Find Common Ground -- With Garbage Truck

For this week's game between Manchester United and Manchester City, Man U sponsor, BetFair, has come up with a promotion that is aimed at appeasing fans of both teams. The official betting sponsor of Manchester United, has launched a promotion that asks fans to literally trash their Carlos Tevez jerseys. Tevez angered Manchester United fans when he left the team in 2009 for Manchester City, but...

Car Sponsor Offers Tattoos at Talladega

Final Tally: 17 people got ink at Talladega courtesy of Matt Kenseth sponsor, Jeremiah Weed, in the process choosing from tattoo designs of Kenseth's signature, his number 17, Jeremiah Weed logos or a can of Jeremiah Weed Lemonade. Matt Kenseth's own spotter chose the #17 for his leg in the video below. Original story below that. This sounds like a really bad idea. Then again, it is for ch...

NFL Rolls Out Official Auto at International Series Game

At this past weekend's annual International Series in London, the NFL introduced a new official partnership Chrysler U.K. The Detroit-based auto brand will receive a comprehensive rights package relating to the NFL’s assets and key events, including the 2011 NFL International Series and the Super Bowl. The new agreement also includes exclusive broadcast sponsorship of Sky Sports’ live NFL cov...

Amnesty Int'l Asks LOCOG For Clarity On Dow Deal

If reports from The Daily Express are true, Dow's role in the 1984 Bhopal gas leak disaster has sent Olympic officials into full-on crisis management mode. After a report last week that Olympic officials have considered canceling Dow's £7million rights to wrap the main Olympic stadium, Amnesty International has penned a tersely worded letter to Lord Coe. Seema Joshi, Head of Business and Human...

USA Basketball Lands Wireless Partner

While USA Basketball will be the likely favorite in London next Summer, it has aligned with an underdog of sorts. Scrappy wireless company, MetroPCS, has pulled off a mild sponsorship upset in the fiercely contested wireless category by today becoming the official wireless partner of USA Basketball ahead of bigger rivals like Verizon and AT&T. In addition to serving as an official partner o...

Anheuser-Busch InBev Extends FIFA Partnership Through 2022 World Cup

Anheuser-Busch InBev, which has been a FIFA partner since 1986, has extended its FIFA partnership for 10 more years running through 2022 in Qatar. The deal ensures that Budweiser will serve as the Official Beer of the FIFA World Cup for the ninth and tenth time at the 2018 FIFA World Cup in Russia and 2022 FIFA World Cup in Qatar respectively. The sponsorship agreement means that Anheuser-Busc...

Powered by Partnerships, Rawlings Makes 'Greatest Brands' List For First Time

Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, has for the first time made the "America's Greatest Brands" list presented by the American Brands Council. Rawlings joins Major League Baseball and NASCAR as the only sports-centric brands in the ninth annual review of the country's strongest and most valuable brands. Robert Parish, President and Chief Executive Officer ...

Survey Says This City Offers Best Shot At Attracting Sponsors

A new survey carried out by IFM Sports Marketing, and commissioned by IFM client, London & Partners, the official promotional agency for London, says London is the sporting destination that is guaranteed to provide the highest return and media profile for sponsors. Seeming to support London's bid for the 2017 IAAF World Athletics Championships, more than half of the global industry leaders ...

WTA Sponsor: Consumers Trust Athletes More Than Doctors

Kevin Guest, the North American President of nutritional supplements company and WTA official partner, USANA, talked about how critical sponsorship was to the company's marketing efforts on today's third quarter conference call. Most interestingly, he says athletes have more cred than doctors when it comes to talking about products, which is presumably why the company has some of the top names ...