CBOE Promotes Price Discovery With Team Ticket Auctions

Now it seems like an afterthought, but back before teams were as comfortable with ticket auctions (thanks StubHub!), longtime Blackhawks and Cubs sponsor, the Chicago Board Options Exchange, launched its own online ticket auction as activation for its hometown sponsorship deals. With both deals now in their fourth year, company executives recently drew on the example to show how CBOE is expandi...

Basketball Sponsor Brings Pro Game To Company Mail Room

It's become very interesting to see how brands across the globe are leveraging their title partnerships in new, innovative ways. In Spain, an International utility company named Endesa recently signed on as a title partner of a premier Spanish Pro Basketball League. To celebrate the partnership, Endesa built a basketball court inside their corporate headquarters and organized a game featuring ...

Sochi's Sponsorship Goal: A Record Breaking $1.4 Billion

With an Olympic record $1.2 billion in domestic sponsorships already secured, the organizing committee for the 2014 Winter Olympics is taking aim at another $200 million in lower level value-in-kind deals. Dmitry Chernyshenko, head of the Sochi organizing committee, told the AP that he hopes to end the Games with a whopping $340 million surplus. “We are really confident we will not apply for...

American Eagle To Intramural Team Captains: Call Us

American Eagle has made no secret of its desire to connect with college students, recently signing a three year deal with the Big East, but what you may not know is that the Pittsburgh-based retail clothing chain is taking a much broader tactic, too. AE is sponsoring local intramural volleyball teams across the country and it will hook up the first 12 team captains at each school to register wi...

BMW To Broadcast Online-Only Art Performances

BMW's long history of supporting the arts is taking on a new twist with a new partnership between the automaker and the Tate Modern museum in London. The cornerstone of the four year partnership will be BMW Tate Live: Performance Room, a series of artist performances created specifically to be broadcast live online. Each performance will take place in a dedicated gallery-cum-studio space at Ta...

More Than Half Way To Its Sponsorship Goal, Rio 2016 Fires Sponsorship Head

After helping secure $700 million in sponsorship, most recently through deals with Brazilian bank Bradesco and communications giant Embratel, chief commercial and marketing officer, Maggie Sanchez, has been fired as a result of an "incompatibility of philosophies" between her team and the Rio 2016 organizing committee. "Maggie Sanchez is no longer Rio 2016 commercial and marketing director d...

Charges Filed In Sponsorship Bribery Case

Two employees of Volkswagen and three former employees and consultants of a subsidiary of Deutsche Telekom have been charged with bribery stemming from a sponsorship deal between Deutsche Telekom and a Volkswagen-owned soccer club, VfL Wolfburg. Fox Business writes: ‘ In a statement, the prosecutors said the three staff working for a Deutsche Telekom unit apparently offered to extend a spon...

YouTube Launches Merch Store For Music Marketing

YouTube has over 800 million users and now it's taking a big step to helping musicians monetize their fan bases on the world's largest video platform. Today it announced the launch of its Merch store to help artists sell merchandise, tickets and more around their video content. It has partnered with Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and ...

Octagon Makes A Play For Multicultural Services; Acquires Agency From Alloy

Sports and entertainment sponsorship consulting agency, Octagon, is strengthening its multicultural capabilities with a new acquisition. Today, the Norwalk-based agency announced that it has picked up urban and multicultural agency, Alloy Access, in the process assuming Alloy Access' client portfolio, which includes adidas, Allstate, Bank of America, BMW, Castrol, GSN, Hennessy, MasterCard, Tr3...

AshleyMadison.com Wants To Sponsor NBA Player's Return to Italy

As the NBA lockout continues on, Italian basketball teams continue to flirt with NBA players. Tuesday's rumor du jour has an interesting match-maker: AshleyMadison.com. Italian League professional basketball club, Virtus Roma is in discussions with Canadian website, AshleyMadison.com, to work out a €1.5 million deal that would bring the Toronto Raptors player, Andrea Bargnani, back to his homet...